Discussion Question: 
Please watch the attached video that explores the product strategy based on the 5 dimensions of democratic design that IKEA has developed – 

please share an example of the product strategy of a business of your choice  – you can use a company that you have worked for – or your own business – a small business – a global business – it can be B2B, B2C, or a C2C business – tell us how they do it!