Youtube link:

Watch video of Ted Talk about Social Media Analytics 
stop the video at 4:27 and try to come up with the answer Dr. Golbeck is asking:
“How come liking a picture of curly fries could be the indicative of how smart you are?”
First, try to come up with your own predictions and post it here. Also add overall your reflection on what you learned about Social Media Analytics after watching this video.