The goal is to develop a professional document, take a stake in your company (its a t-shirt and apparel company; see attached) as a business owner, and develop a business plan with the aim of securing financing to expand ones business for an established firm.
Complete:  (using the business plan working document)

6.0  Industry Analysis        
7.0  Competitor Analysis   

 *Annotated plan has additional details if you have questions or need explanation