The paper must be a minimum of 5,000 words.  Brand is Nissan. You can use the attache file for some information. 
1 Executive Summary
2 Industry: Background and Situation Analysis                              
3 Company: Background and Situation Analysis                            
4 Brand: Background and Analysis
5 Strategic Focus: Mission, Vision, and Values 
6 Research Methodology 
7 Analysis of Data
8 Findings and Conclusions
9 Ethics and Corporate Social Responsibility