MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper
Evaluatean online crowdsourcing site. Examples include, Dell’s Ideastorm, and Starbucks.
Writea 750- to 1,050-word paper in which you review a crowdsourcing site.
Marketing has evolved in its relationship to customers. Marketing to consumers has shifted to marketing for consumers. Marketing for consumers has the power to choose whether they want to create a dialogue.
§ How has the organization leading the crowdsourcing utilized consumers to help build its organization?
§ How does this option of crowdsourcing influence marketing strategy?
§ What is the impact of mobile and social media campaigns on marketing strategy for this organization?
Citespecific examples of these different marketing campaigns in use.
Formatyour paper consistent with APA guidelines.
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