Week 5 Discussions and Required Resources

Assignment: This is a two-part assignment. Each part must be at least 200 words unless otherwise noted. Please read all attachments and follow ALL instructions.

To receive full credit you must include at least 2 citations of scholarly support to your answers for each discussion post (i.e. Discussion One – 2 citations, Discussion Two – 2 citations). Citations should be within your post and include (Author, year, page number) if you are using a quote, page number is not required if you are paraphrasing. Just listing references and not using them in your post does not count as a citation or support. You can use your textbook as scholarly support and remember to include a reference for the support cited.

Part 1: Greenwashing
Consider your place of employment or a place where you would like to be employed. Summarize the company’s culture as it relates to sustainability and commitment to “being green.” Specifically, outline the steps that could be taken to build an “eco-advantage” culture that would exceed the current status quo, taking into account supply chains, business operations, and product end use.

Part 2: Why Environmental Initiatives Fail
Identify what you believe to be the primary reason why a particular company’s environmental initiative might fail. Identify the company and the initiative that you are addressing. How might this hurdle be overcome?

Required Resources
Text
Esty, D.C., & Winston, A.S. (2009). Green to gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantage. Hoboken, NJ: John Wiley & Sons, Inc.

· Chapter 10: Why Environmental Initiatives Fail

Multimedia
· Name that sin!: Spot the greenwashing sins to become a smarter consumer! (Links to an external site.) (2013). Retrieved from http://sinsofgreenwashing.org/games-tools/name-that-sin-game/

· This game supports the Greenwashing discussion for this week.