Victory Institute

Qualification code and title

Unit code and title

BSBMKG534 Design effective digital user experiences

Learner’s name

Phone no.

Learner’s ID number

Assessor’s name

Phone no.

Assessment site

Assessment date/s

Time/s

Further details

Learner’s declaration

I declare that the work submitted for this assessment is my own work.

Learner’s signature

Date

The assessment task is due on the date specified by your assessor. Your assessor must approve any variations to this arrangement in writing.

Overview
This task forms part of your assessment for BSBMKG524 Design effective user experiences.

This assessment will focus on the skills and knowledge needed to establish metrics for assessing user experiences and to specify effective user interaction designs.

Your task
To meet the assessment requirements for this assessment task you will base your portfolio of evidence on an organisation agreed with your assessor. You will research and report on the design of a user experience where a user will engage with a product, service, brand or an organisational story on digital platforms (website, apps, etc.). Your assessor will advise you on the resources and materials that you can use for this assessment task.

Note: This assessment task is the first of two assessment tasks in which you will plan, implement, monitor and evaluate a user experience (UX) as part of a total, integrated project.

Complete the steps outlined below.

Steps
1. Select a suitable business or organisation as the basis of this task. Alternatively, you may use the ‘Solar Now’ scenario in Appendix 2.

2. Advise and gain agreement on with your assessor on:

a. your chosen organisation

b. a product or service provided by this organisation, or an organisational brand or story, as the basis for the remaining steps (for example, the organisation might be introducing a new product, providing an additional service, making changes to existing products or services, changing its brand, or updating the way it does business)

c. a timeframe and format for submission.

You may use the template provided in Appendix 1: Template for outlining UX design as a guide to a suitable format for the submission of this assessment.

3. Plan and develop the metrics for measuring the user experience, including:

a. using appropriate sources to identify and outline the organisation’s requirements for the user experience

b. using appropriate sources to identify the users, their expectations, and their expected behaviour and usage pattern

c. defining the criteria for measuring the effectiveness of user experiences

d. identifying the systems or processes for collecting and analysing data on user experiences.

4. Plan and specify the relevant interaction design to create an effective user experience, by:

a. identifying the essential features and information for the interaction

b. researching current digital technologies and platforms to establish which ones will best engage your intended users and meet their digital experience needs. Remember to identify and specify the technologies and platforms that will be used for your design.

c. describing the interaction patterns that you would use to aid individuals who are using the interface, including how you will help users have consistent and intuitive experiences

d. outlining how the interface behaviour is relevant to the organisation’s product, service or brand/story.

5. Outline the legislative, regulatory and/or organisational policy aspects that were considered in formulating the metrics and specification of the design. If you identified required modifications to existing organisational policies and procedures, then you should describe these.

Compile all documentation in the required format and submit within the timeframe agreed with your assessor.

Evidence requirements
You must:
· prepare, write and submit a detailed document (of at least 2,000 words) that addresses all required points using the template provided in Appendix 1: Template for outlining UX design (or another suitable format)

· submit all documentation in a report format and within the timeframe agreed with your assessor.

Your assessor will be looking for evidence that you:
· interpreted client requirements for the user experience

· researched and documented user expectations

· developed appropriate performance measures for user experiences

· established suitable systems and processes for gathering data about user experiences

· identified the critical features and information for the interaction

· evaluated digital technologies to implement user experiences

· described how the selected interaction patterns will assist users to have positive experiences

· outlined how the interface behaviour is relevant to the product, service, brand or story you have chosen

· considered any current legislation, regulation or organisational policy aspects in the development of the experience design.

Appendix 1: Template for outlining UX design
Organisation information

Name of organisation:

Name of contact person (stakeholder):

Design concept description

The name of the company I have chosen is Solar Now which is a part of the solar energy industry within Australia. Being a Small to medium size enterprise the major activity is installation of solar panels and associated equipment.

This industry had rapid growth since 2000s which then slowed gradually with change in the government policy regarding direct support. As the publicity decreased along with reduction in the rebates, passive marketing started to come down.

To sustain in an environment where there are lots of ups and down, it was mandatory to develop a new approach to marketing services and benefits to potential clients. There has been demand for solar installation within the community where those support green causes, but the only way to satisfy the customers is to offering exceptional service with new and unique marketing approach. These approaches made huge changes in the way of marketing from traditional to digital marketing.

Being one of the first accredited installers of solar panels on the eastern seaboard Solar now was established in Sydney in early 2000s and then expanded to Brisbane, Canberra and Melbourne.

This company is now marketing new lithium iron power storage batteries which are being produced in China, by getting approval from Australia. These batteries help to store solar power on the premises and reduced cost for the clients over the time and reduced reliance on expensive grid power.