A. Pick an existing market that’s small enough to shift with localized effort (e.g. the Northwest wine industry, Water quality trading, or water rights transactions).

B. Describe the market forces at play that are keeping your market from being greener (~1 page) (3 pts).
C. Now, describe an action plan for greening that market using at least three different types of voluntary? ? incentives (e.g. tax credits, recognition, loan guarantees, etc…) (~1 page) (3 pts).

D. Include how those actions will be financed (~1 page) (4 pts).

E. References.