Read the required Greenwald article. Assume that you have been askedby the management company of a high-traffic shopping mall to analyze thesensory and segmented marketing strategies being used by its tenants.Prepare a PowerPoint presentation for the next executive meetingaddressing the following:
Presentation Content

Analyze both the sensory (visual, audio, aroma, color, etc.) andsegmented (male vs. female, teen vs. adult, and high-end- vs. low- cost,etc.) strategies being used at the property.
Conclude your presentation with an assessment of who the shoppingcenter is most targeted toward and why that may or may not be a viablestrategy in the market featured.

Presentation Design
The Presentation:

Must be 10-12 slides (not including the title and references slides).
Must include the speaker notes at the bottom of the screen to detailthe information that would be included in an actual presentation.
Must include visuals taken on an actual tour of a local mall orthose taken from online sources with proper citations to demonstrate thefindings from at least seven retailers.
Must support the conclusions with research from at least threescholarly sources, at least one of which is peer-reviewed, in additionto the text.
Must be formatted according to APA style guidelines as outlined in the Ashford Writing Center.