NBC Today (May 2020) Drive-In Theaters Are Making A Comeback During The Coronavirus Pandemic

Image you are employed with a drive through movie theater chain. You are part of the marketing team tasked to write a creative description for a new marketing ad.  Think of what is needed for this old but new business to be successful. 
Provide an overview of the following:
1) Project background
2) Campaign objective
3) Target audience
4) Competition
5) Big idea