All of you will need to use external research to write your marketing plan. All academic writing is based on references, and there is a difference in the quality of references that you will find. You are required to use peer-reviewed, academic references to support your work.
In your own words, what is a peer-reviewed, academic reference and why is this necessary? How can you avoid plagiarism when you are using academic references?
Search the Strayer University Library or Internet for an article that supports your statement and post the link in your discussion, using SWS formatting, for everyone to read.