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Apr 14, 2021 | Business & Finance - Marketing
Apr 14, 2021 | Business & Finance - Marketing
250-350words content notes for EACH Article. SEE PDF (GOOD ARTICLE EXAMPLE) !
Vandenbosch, M., & Dawar, N. (2002). Beyond better products: Capturing value in customer interactions. MIT Sloan Management Review, 43(4), 35-42
Hamilton, K., & A. Wagner, B. (2014). Commercialised nostalgia. European Journal of Marketing, 48(5/6), 813-832.
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