The Discussion Board is not an informal chat room. Your answers and replies should be thoughtful, considerate, and use college-level language and grammar. Students must post at a minimum of 500 words. How you divide your minimum word count is up to you; however, you must post at least:

Provide a 500 words analysis of the business case. Research about the following topics and use them to support your answer. (Use at least 3 of the 5 topics).
Cannibalization
Customer Lifetime Value
Market Share
Product Development
Customer Segmentation

This is an open discussion and you may concentrate your answer on what you,as a manager,consider the most important topic of the case.