Custom Relations (Excercise): Imagine you are trying to sell season tickets to your local ballpark. After you present the product to your prospects, a middle-aged married couple, they tell you they are very interested but are concerned they might be out of town on some of the weekends when there are home games, and they don’t want their tickets to go to waste. What solutions could you offer to overcome their objections?

Marketing Management (Discussion 1): How do search engines work and how do they deliver results? Provide some examples to support your view.

Marketing Management (Discussion 2): Describe how to plan, set up and run your own search advertising campaign.

Marketing Management (Excercise): Do you think search engine algorithm updates can help businesses become better at whatthey do?