Students will have to write and submit a 600- to 700-word essay via Canvas onone of the topics listed below. The essay will have to offer a critical analysis and in-depth investigation of the topic complete with excellent spelling, grammar, and sentence structure. Students are expected to apply primary and/or secondary research in their investigation. The topic will offer a strong relationship to the field of digital marketing. Students may apply their chapter readings to their essay as support for their arguments and include case examples from other resources. References and in-text citations must be in APA style. References will not be counted in the word count.

Please choose one of the following topics for your essay. Explore how effective or successful is the approach (e.g., brand activism, celebrity endorsements, or cross-promotion) when it comes to audience engagement, brand recall, and/or click-through rates.

1. Brand activism