Describe and select a marketing campaign for a health care product or service. Assess the product or service using the four P’s (Price, Product, Promotion, Place). Evaluate the impact of the marketing campaign on your health care decision making. Include how the campaign positively or negatively influence your personal opinions of the health care product or service support the response by identifying and explaining key points and examples.

Resources:

Thomas, R. K. (2015). Marketing health services (3rd ed.). Chicago, IL, Health Administration Press

Purcarea, V. L. , Coculescu, B.L., & Coculescu, E. C. (2014). The concept of marketing in the public-private partnership in the medical system in Romania. Journal of Medicine and Life, 7(3), 20-22. Retrieved from https://www.researcgate.net/profile/Bogdan:loan_Coculescu/publication/269410072_The concept_of_marketing_in_the_public-private_partnership_in_the_Romanian_medical_system/links/548b3b120cf214269f1dd2d7.pdf