ASSIGNMENT DUE MONDAY 2/13/21 @ 5:00 PM Eastern Standard Time (US – New York – Time Zone) Part I: Strengths and WeaknessesFor the market domain (light rail transportation):Identifyand assess at least four, but no more than eight, of each of the following:Strengths that may affect new business activities or offeringsWeaknesses that may affect new business activities or offeringsOpportunities that may affect new business activities or offeringsThreats that may affect new business activities or offerings.Identify emerging consumer trends and explain how they impact branding and success of your new product or service.Analyze how perceived ethics violations might affect branding and success.Assess how all of the SWOT and ethics factors affect branding and operations within the organization.Part II: Core CompetenciesIdentifying and explaining three to five core competencies for the market domain (light rail transportation).Explain how and why they are not easily duplicable by the competition. Explain how these core competencies dovetail with your new product or service offering.Which competency or competencies will the new business offering benefit and why?What strategic implications will/could this have on the new offering?Guidelines for Submission: Utilize double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. It should be 8 – 10 pages in length and follow APA formatting requirements.ASSIGNMENT DUE MONDAY 2/13/21 @ 5:00 PM Eastern Standard Time (US – New York – Time Zone)