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MKT-646-3297

MKT-646-3297

Reviewthe MKT 646 Marketing Plan Outline.Writea paper of at least 900 words that introduces the topic for your final course project. This topic should present the initial ideas for anewproduct or service, or arepositionedproduct or service. You can create a new product for an entirely new organization, or use a product from an existing organization, or use a product from an existing organization that you believe needs to be redesigned to better meet market needs.Includeresponses to the following questions:For what company and product and/or service will you present a marketing plan? What are the reasons for this selection? What are your marketing objectives?What do you already know about this topic, and what areas will require research?What are some potential pitfalls of which to be aware when marketing this product or service?Formatyour paper usingWest Writing Style Handbookguidelines.Includea minimum of three sources, which may consist of readings from the University Library, your text, and other selections.Ensure,when you receive feedback for this submitted assignment, that your instructor has approved your topic, before continuing with the project in proceeding weeks.

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