For our last case study we will look at Lockheed Martin, a leader in the aeronautics industry. It is a great company for our last case study because it covers so many areas we have studied.

Please note that this case study is being graded with a different rubric. Below are the criteria and weight of each to be used for grading the assignment. If you feel you need to make your case study longer than 2 pages to cover all of the information, that is fine but don’t go over 4 pages (that is not counting cover page and reference page).

Issues Identification 20%

External/Internal Analysis 20%

Integration of Information 20%

Strategic Alternatives 10%

Language 10%

Recommendations 10%

Organization 10%