You may complete a 10 to 15-page academic research paper, APA 6th edition (details to be provided in a separate document) on Social Media Marketing with a minimum of 15 academic references, or join the ECU chapter of the American Marketing Association (AMA), participate and complete a project that the AMA is working on this semester and write a detailed paper of the project as well as your input and productivity to aid in the completion of the project.