Rebranding Strategy
Identify one current struggling consumer product.
Access the GCU Library business data bases. Research “rebranding strategy.”
In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following:

A      new name
Changes      in packaging
The      price point
Product      position
Advertising      strategy
A      distribution method
Improvements      in design or quality

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.