1. Martha and the Trap-Ease America investors believe they face a once in a lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?2. Has Martha indentified the best target market for Trap-Ease? What other market segments might the firm target?3. How has the company positioned the Trap-Ease for the chose target market? Could it position the product in other ways?4. Describe the current marketing mix for Trap-Ease. Do you see any problems?5. Who is Trap-Ease Americas competition?6. How would you change Trap-Eases marketing strategy? What kinds of control procedures would you establish for this strategy?1. Martha and the Trap-Ease America investors believe they face a once in a lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?2. Has Martha indentified the best target market for Trap-Ease? What other market segments might the firm target?3. How has the company positioned the Trap-Ease for the chose target market? Could it position the product in other ways?4. Describe the current marketing mix for Trap-Ease. Do you see any problems?5. Who is Trap-Ease Americas competition?6. How would you change Trap-Eases marketing strategy? What kinds of control procedures would you establish for this strategy?