Unit
Assignments

Unit
II Assignment

SWOT
Analysis

Based
on your unit reading, create a SWOT analysis for the company you chose to
research. Your analysis should be between one to two pages and identify the
companys strengths, weaknesses, opportunities, and threats. Use Microsoft

Word
and create four sections to your paper using the SWOT categories as your
headings. Each category should have approximately 200-300 words describing the issues
that fall under that area. The opportunities and threats should have at least
ten items identified for each. Format your SWOT Analysis using APA Style. Use
your own words, and include citations and references as needed to avoid
plagiarism.

Unit
III Assignment

PowerPoint
Presentation

Review
both Milton Friedman’s Traditional View of Business Responsibility (p. 72)
and Archie Carroll’s Four Responsibilities of Business (p. 72-73) in the
textbook, and develop an understanding of their ethical principles. You are
also welcome and encouraged to research them using outside sources. You are to
compare the two theories and create a PowerPoint presentation on your
comparative study. Your PowerPoint presentation should include the following
elements:

Slide 1: Title page

Slides 2-3: A summary of
Milton Friedman’s main points

Slides 4-5: A summary of
Archie Carroll’s main points

Slide 6: Which principles
would you like implemented at your current place of work (or where you wish to
work in the future), and why?

Slides 7-8: Provide two
detailed examples of organizations where you believe that Friedman’s theories
are applied.

Slides 9-10: Provide two
detailed examples of organizations where you believe that Carroll’s theories
are applied.

Slide 11: List of sources
using APA guidelines

Unit
IV Assignment

Using
the information gathered from your SWOT analysis conducted in Unit II, create
an EFAS table for the company you researched. Use Microsoft word to create your
table. It should have five columns. The first column heading should be entitled
External Factors, the second column should be titled Weight, the third column
should be titled Rating, the fourth column should be titled Weighted Score, and
the fifth column should be titled Comments. (Refer to pages 126-127 in your
textbook for an example.)

1. In
the External Factors column, list at least six opportunities you saw in the
company you researched. Underneath the opportunities, list at least six threats
you saw in the company you researched.

2. In
the Weight column, assign an importance factor to each of these issues from
0.0-1.0 (1.0 is most important; 0.0 is least important). These ratings are
based on the probable impact on a particular companys current strategic
position. The higher the weight, the more important the factor to the current
and future success of the company. You may not be privy to the exact
information for this company, so in some cases you will need to use your best
judgment. (You will justify your weighting in column five.)

MBA 5101, Strategic Management and Business
Policy

2

3. In
the Rating column assign a rating factor from 5.0-1.0 (5.0 is Outstanding; 1.0
is poor). These ratings are based on the companys response to that particular
factor. It is a judgment call on how the company is currently dealing with each
specific factor. Once again, you may need to make an estimate in this area if
you are not privy to all of the information. (You will justify your weighting
in column five.)

4. In
the Weighted Score column, multiply the weight from column 2 by the rating in
column 3 to get the factors weighted score.

5. In
the Comments column explain why a particular factor was selected and how its
weight and rating were estimated.

6.
At the bottom of column 4 add
the weighted scores for the external factors. Is the company doing better or
worse than others in the same industry? Complete this answer underneath your
table.

Format
your assignment using APA Style. Use your own words, and include citations and
references as needed to avoid plagiarism.

Unit
VII Assignment

PowerPoint
Presentation

Review
the portion of Web Chapter A concerning new product innovation. You can access
Web Chapter A at this web address: http://www.pearsonhighered.com/wheelen/cases.html.
Then select a new product that you have been introduced to in the past 12
months. You are also welcome and encouraged to research this new product using
outside sources. You are to create a PowerPoint presentation about the
marketing strategy for this relatively new product. Your PowerPoint
presentation should include the following elements:

Slide 1: Title page

Slide 2:Description of the new
product

Slide 3:Explain which category
of innovation is emphasized.

Slide 4:List what
differentiates the product from the competition.

Slide 5: Describe the
product’s target market and its demographics.

Slide 6: Describe the market
size and potential product demand.

Slide 7: Explain in which
stage of the product life cycle is the product.

Slide 8:Predict product demand
in five years.

Slide 9: List of sources
using APA guidelines

Unit
VIII Case Study

Read
the Internet Mini Case #6 on Williams-Sonoma, and answer the written response
questions in order to complete this assignment.

Internet
Mini Case #6 on Williams-Sonoma can be found on the Pearson Higher Education
web site at this address: http://www.pearsonhighered.com/wheelen/cases.html. A PDF file containing Mini Case #6 can be found in
Unit VIII.

There are four written response questions
below worth 25 points each. Your answers should include information from your
course materials and/or from outside research but should be primarily in your
own words. If you paraphrase or quote words or ideas from your course textbook
or other resources, you should cite your sources using APA guidelines. Each of
your responses to each of the four questions should be spell and grammar
checked and should be 200-300 words in length to be considered a complete
answer to a written response question. Please contact your instructor if you
have any questions.

1.
If the Williams-Sonoma
continues with its present strategies and objectives, where will it be in five
years?

2.
If you were the CEO of
William-Sonoma, what strategies would you recommend, and why?

3. Describe
the competitive strategies used by each of Williams-Sonoma’s competitors. Which
of these strategies are the most effective? Support your answer.

4. How
is Williams-Sonoma using the Internet as a distribution channel now, and how
would you recommend that they use the Internet in the future?

APA
Guidelines

CSU
requires that students use the APA style for papers and projects. Therefore,
the APA rules for formatting, quoting, paraphrasing, citing, and listing of
sources are to be followed. A document titled APA Guide is available for you
to

MBA 5101, Strategic Management and Business
Policy

3

download
from the APA Guide link, found in the Learning Resources area of the myCSU
Student Portal. It may also be accessed from the Student Resources link on the
Course Menu. This document includes examples and sample papers and provides
links to The CSU Success Center and the CSU Online Library staff.
Unit
AssignmentsUnit
II AssignmentSWOT
AnalysisBased
on your unit reading, create a SWOT analysis for the company you chose to
research. Your analysis should be between one to two pages and identify the
companys strengths, weaknesses, opportunities, and threats. Use MicrosoftWord
and create four sections to your paper using the SWOT categories as your
headings. Each category should have approximately 200-300 words describing the issues
that fall under that area. The opportunities and threats should have at least
ten items identified for each. Format your SWOT Analysis using APA Style. Use
your own words, and include citations and references as needed to avoid
plagiarism.Unit
III AssignmentPowerPoint
PresentationReview
both Milton Friedman’s Traditional View of Business Responsibility (p. 72)
and Archie Carroll’s Four Responsibilities of Business (p. 72-73) in the
textbook, and develop an understanding of their ethical principles. You are
also welcome and encouraged to research them using outside sources. You are to
compare the two theories and create a PowerPoint presentation on your
comparative study. Your PowerPoint presentation should include the following
elements:
Slide 1: Title page
Slides 2-3: A summary of
Milton Friedman’s main points
Slides 4-5: A summary of
Archie Carroll’s main points
Slide 6: Which principles
would you like implemented at your current place of work (or where you wish to
work in the future), and why?
Slides 7-8: Provide two
detailed examples of organizations where you believe that Friedman’s theories
are applied.
Slides 9-10: Provide two
detailed examples of organizations where you believe that Carroll’s theories
are applied.
Slide 11: List of sources
using APA guidelinesUnit
IV AssignmentUsing
the information gathered from your SWOT analysis conducted in Unit II, create
an EFAS table for the company you researched. Use Microsoft word to create your
table. It should have five columns. The first column heading should be entitled
External Factors, the second column should be titled Weight, the third column
should be titled Rating, the fourth column should be titled Weighted Score, and
the fifth column should be titled Comments. (Refer to pages 126-127 in your
textbook for an example.)1. In
the External Factors column, list at least six opportunities you saw in the
company you researched. Underneath the opportunities, list at least six threats
you saw in the company you researched.2. In
the Weight column, assign an importance factor to each of these issues from
0.0-1.0 (1.0 is most important; 0.0 is least important). These ratings are
based on the probable impact on a particular companys current strategic
position. The higher the weight, the more important the factor to the current
and future success of the company. You may not be privy to the exact
information for this company, so in some cases you will need to use your best
judgment. (You will justify your weighting in column five.)MBA 5101, Strategic Management and Business
Policy23. In
the Rating column assign a rating factor from 5.0-1.0 (5.0 is Outstanding; 1.0
is poor). These ratings are based on the companys response to that particular
factor. It is a judgment call on how the company is currently dealing with each
specific factor. Once again, you may need to make an estimate in this area if
you are not privy to all of the information. (You will justify your weighting
in column five.)4. In
the Weighted Score column, multiply the weight from column 2 by the rating in
column 3 to get the factors weighted score.5. In
the Comments column explain why a particular factor was selected and how its
weight and rating were estimated.6.
At the bottom of column 4 add
the weighted scores for the external factors. Is the company doing better or
worse than others in the same industry? Complete this answer underneath your
table.Format
your assignment using APA Style. Use your own words, and include citations and
references as needed to avoid plagiarism.Unit
VII AssignmentPowerPoint
PresentationReview
the portion of Web Chapter A concerning new product innovation. You can access
Web Chapter A at this web address: http://www.pearsonhighered.com/wheelen/cases.html.
Then select a new product that you have been introduced to in the past 12
months. You are also welcome and encouraged to research this new product using
outside sources. You are to create a PowerPoint presentation about the
marketing strategy for this relatively new product. Your PowerPoint
presentation should include the following elements: Slide 1: Title page
Slide 2:Description of the new
product
Slide 3:Explain which category
of innovation is emphasized.
Slide 4:List what
differentiates the product from the competition.
Slide 5: Describe the
product’s target market and its demographics.
Slide 6: Describe the market
size and potential product demand.
Slide 7: Explain in which
stage of the product life cycle is the product.
Slide 8:Predict product demand
in five years.
Slide 9: List of sources
using APA guidelinesUnit
VIII Case StudyRead
the Internet Mini Case #6 on Williams-Sonoma, and answer the written response
questions in order to complete this assignment.Internet
Mini Case #6 on Williams-Sonoma can be found on the Pearson Higher Education
web site at this address: http://www.pearsonhighered.com/wheelen/cases.html. A PDF file containing Mini Case #6 can be found in
Unit VIII.There are four written response questions
below worth 25 points each. Your answers should include information from your
course materials and/or from outside research but should be primarily in your
own words. If you paraphrase or quote words or ideas from your course textbook
or other resources, you should cite your sources using APA guidelines. Each of
your responses to each of the four questions should be spell and grammar
checked and should be 200-300 words in length to be considered a complete
answer to a written response question. Please contact your instructor if you
have any questions.1.
If the Williams-Sonoma
continues with its present strategies and objectives, where will it be in five
years?2.
If you were the CEO of
William-Sonoma, what strategies would you recommend, and why?3. Describe
the competitive strategies used by each of Williams-Sonoma’s competitors. Which
of these strategies are the most effective? Support your answer.4. How
is Williams-Sonoma using the Internet as a distribution channel now, and how
would you recommend that they use the Internet in the future?APA
GuidelinesCSU
requires that students use the APA style for papers and projects. Therefore,
the APA rules for formatting, quoting, paraphrasing, citing, and listing of
sources are to be followed. A document titled APA Guide is available for you
toMBA 5101, Strategic Management and Business
Policy3download
from the APA Guide link, found in the Learning Resources area of the myCSU
Student Portal. It may also be accessed from the Student Resources link on the
Course Menu. This document includes examples and sample papers and provides
links to The CSU Success Center and the CSU Online Library staff.