ASSIGNMENT 08
BM440 Internet Marketing

Part A: Name and describe each of the three pillars of relationship management.
What are the benefits of each?

Part B: Why is technology important to support relationship marketing? What are
the tools, both company-side and client-side, used to enhance the relationship
management process? How does each one work?

Part C: Of these tools, which two (2) company-side and which two (2)
client-side tools do you feel are most effective and why? Support your selections
with concrete examples.ASSIGNMENT 08
BM440 Internet Marketing

Part A: Name and describe each of the three pillars of relationship management.
What are the benefits of each?

Part B: Why is technology important to support relationship marketing? What are
the tools, both company-side and client-side, used to enhance the relationship
management process? How does each one work?

Part C: Of these tools, which two (2) company-side and which two (2)
client-side tools do you feel are most effective and why? Support your selections
with concrete examples.