“Go to the Activia
website, .activia.com”>www.activia.com. Write an
approximately 500-word essay on what assumptions about consumer behavior you
see reflected in that website. Look at the site for the United States and for
another country; what differences do you notice? After looking at the site, how
would you describe the target group that the product is aimed toward? How
effectively does Activia reach this target? Are there factors you would
recommend changing? Are there other target groups Activia should try to target?
“