Coursework 1 – Individual Reflective Essay:

Reflecting upon the growth strategies covered in this module. Choose one of the following strategies and explain why it is the best growth strategy for small firms:

1. Franchising 2. Internationalisation 3. Innovation

Explain your answer by drawing on the relevant literature, theories, concepts, frameworks, and real examples.

Please ensure that you include a minimum of 10 different references cited within the assignment. References should include a mix of journal articles, books, reports, popular media (newspaper and magazine articles, and website).

Remember to include the cover page outlining registration number, title, word-count, date of submission, course title. To facilitate anonymous marking, please do not include your name on the title page or anywhere else in the coursework.