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1.   Which factors encourage retailers to participate on social networking sites?

1.   Which factors encourage retailers to participate on social networking sites?

I need help in completing the results section. please find the attachment for the sample. I need 3 themes with at least one of has sub themes.
It has to be 3 to 5 pages My Research questions 1. Which factors encourage retailers to participate on social networking sites?
2. How incorporating right social commerce framework help business to attract more customers and helps in promoting business.

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