Answer the two questions below

1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Ch. 3

2. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets. Ch. 4

250 word minimum, cite references in APA, USE the respective chapters listed in the questions to the attached book by Tanner to answer the questions.