You are an employee of a web design company and have been asked by your employer to create an unsolicited sales letter to attract business to a company that has either no website or an underdeveloped website. You need to identify a company on the internet that could use a website or an upgrade of services for an existing website. Your assignment is to write that company an unsolicited sales proposal letter to offer them an opportunity to get a website or an upgrade by your web design company. You need to include the following sections in your letter: 1) Introduction – begin with an attention-getting sentence that highlights audience benefits 2) What We Do – discuss what your company does in terms of products and services, who they have served in the past and what is the track record of success (maybe include customer testimonials). 3) Benefits to The Company – Discuss how you can assist their company in meeting their needs for web design and what the return on investment (ROI) will be for using your products and services 4) Next Steps – Discuss your “call to action” or next steps. Include how they should contact your or your plans to contact them for a follow-up discussion. b. The formal letter should include the previous four sections with headers and use bulleted list to highlight products and services. (IMPORTANT) c. All parts of a formal letter should be included as follows: header, dateline, letter address (can be fictitious), salutation, body, complimentary close and signature line (IMPORTANT) d. The letter should be no less than a 750 word count (IMPORTANT) and be free of any spelling, grammar, punctuation and formatting errors. It should also be organized inductively! e. Feel free to use an established web design website such as Revenflo or other web design companies to gain insight into who they are as a business and to better understand what Web Design companies do in terms of the products and services they offer. 12. Unsolicited sales proposals You work for a web design company that is looking for new clients. In addition to advertis- ing and sending direct mail, your company would like to send unsolicited sales proposals to small businesses with websites that need to be updated. Your boss has asked you to search the web to find one or two sites that would benefit from your design expertise and then develop a sales proposal to send to those businesses. Find a small business website that you believe can be improved. Write the first one or two paragraphs of a proposal (in letter form) to that company. In this introductory material, be sure to introduce yourself and your design compa- ny, explain what you are proposing, and offer a statement persuading your audience that you can help the company solve a problem or take advantage of an opportunity. Also, be sure not to offend your potential client by saying that its current website is not effective. Purchase answer to see full attachment Tags: products and services they offer employee of a web design company upgrade by your web design company Marketing and Public Relations a great and long lasting partnership User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.
