Which of the following is true regarding television
advertising?
:
It is good for factual (informational) copy.
It is the best medium for action and image
advertising.
It is easy to narrowly target an audience with
the help of television advertising.
TV advertising is time consuming and reaches
limited number of people.
Question 2. Question
:
Which of the following statements is true about customer
promotion?
It comes directly to the customer from the
manufacturer.
It is directed at intermediate channels of
distribution.
It is an attempt to get the channels of
distribution to stock more of a product.
It is run by the channel, either to the next
channel the distribution cha or to fal
customers.
Pots Received: 0 of 2
Comments:
Question 3. Question
:
John is the marketg manager for KapConsultg. Their biggest
client is Docs Cola and the ma objective is to help the client build the
brand. Which of the followg is critical
to buildg a strong brand?
crease the sales volume of the products fallg
under the brand.
Reduce the production cost of the products
fallg under the brand.
crease the profit marg for the products fallg
under the brand.
Assign responsibility for brand development
activities.
Pots Received: 2 of 2
Comments:
Question 4. Question
:
John, the new marketg manager of Docs Cola recently decided
to crease the bottle of soda by 5 cents.
He needs to calculate the formula
for the calculation of price elasticity of demand. Which calculation below is
the formula for price elasticity?
E = percent change price/percent change demand
E = percent change demand/percent change price
E = percent change demand/percent change supply
E = percent change supply/percent change demand
Pots Received: 2 of 2
Comments:
Question 5. Question
:
Samplg is most likely to be used:
the
maturity stage of the product life cycle.
the
decle stage of the product life cycle.
when a new product or brand is beg troduced.
to create terest among laggards and to
generate sales the decle stage.
Pots Received: 0 of 2
Comments:
Question 6. Question
:
John is a market research consultant for KapConsultg. He has just recommended a strategy to a
client where product variants are developed to appeal to different segments of
the market or to satisfy customers’ needs for variety. What type of strategy has John recommend to
the client?
product le strategy
production le strategy
customer le strategy
competitor le strategy
Pots Received: 0 of 2
Comments:
Question 7. Question
:
KapConsultg is dog some consultg for a small pharmacy Raritan, NJ called Docs Pharmacy. A big retailer just moved to town and they
have a pharmacy. Which of the followg
describes how a local retailer like Docs could defend its local market agast a
global company?
It should reduce its price and beg competg on
price differentiation.
It should emphasize its home country or ethnic
orig.
It should crease advertisg expenditures and
contue with the same message as before.
It should crease its research and development
expenditure and enhance its product.
Pots Received: 0 of 2
Comments:
Question 8. Question
:
Which of the followg types of coupon appears on the actual
pages of newspapers rather than beg serted as a separate page or section?
cross-ruffs coupon
-ad coupons
free-standg serts
on-package coupons
Pots Received: 2 of 2
Comments:
Question 9. Question
:
The largest part of a sales organization is made up of:
field sales representatives.
national sales managers.
direct sales managers.
regional sales managers.
Pots Received: 2 of 2
Comments:
Question 10. Question
:
Which of the followg marketg termediaries is a busess that
assists the performance of distribution
tasks other than buyg, sellg, and transferrg title?
merchant middleman
jobber
retailer
facilitatg agent
Pots Received: 2 of 2
Comments:
Question 11. Question
:
Tom, the accountant for Docs Cola requested formation on
costs, such as the marketg manager’s salary and product-related advertisg and
promotion expenses. What types of costs
are these an examples of?
development costs.
variable costs.
direct fixed costs.
overhead costs.
Pots Received: 0 of 2
Comments:
Question 12. Question
:
Which of the followg is an action-focused marketg event that
attempts to get customers to purchase with a limited period of time?
sales promotion
market penetration
marketg research
market segmentation
Pots Received: 2 of 2
Comments:
Question 13. Question
:
You are the marketg manager for Docs Cola and are workg on
a product development strategy. Your
approach to new product development consists of constant teraction with
multidisciplary team whose members who work together from the begng of the
project to the product’s troduction.
What type of new product development approach is beg used this scenario?
the classic lear approach
the rugby approach
the cost-differential approach
the target-costg approach
Pots Received: 0 of 2
Comments:
Question 14. Question
:
The most commonly used quota is based on profit margs.
True
False
Pots Received: 2 of 2
Comments:
Question 15. Question
:
Which of the followg statements is true regardg the
value-added cha of distribution channels?
The value-added cha of distribution channels
begs with the customer.
Distribution channels establish a connection
between the firm and the customers.
One of the components of the value-added cha
of distribution channels is the government.
Distribution channels connect suppliers to the
firm.
Pots Received: 2 of 2
Comments:
Question 16. Question
:
Recently, the Marketg Manager of KapPlumbg Supplies has set
a price that is higher than the target market is willg to pay. The customer
looks at this situation as a bad deal and, unless the company has a monopoly or
some other kd of market power, does not buy. Identify the situation.
perceived value > price > cost
price > cost > perceived value
price > perceived value > cost
perceived value > cost > price
Pots Received: 2 of 2
Comments:
Question 17. Question
:
KapConsultg is dog some consultg for a small pharmacy Raritan, NJ called Docs Pharmacy. Docs is thkg about comg out with their own
private label for certa products. Which
of the followg statements is true regardg a private label brand?
It is sometimes called as an exclusive brand.
It is usually the low-priced option the category.
Stores often make lower margs on private-label
brands.
Retail stores devote huge marketg funds to
support private labels.
Pots Received: 0 of 2
Comments:
Question 18. Question
:
Which of the followg statements is true regardg the
percentage of sales approach to budgetg?
It views advertisement as an vestment measures
its return by calculatg percentage crease sales for a particular period.
It attempts to spend at levels proportional to
the competition’s spendg.
Approach is based on the belief that advertisg
causes sale.
It selects a percentage of sales, either past
or expected to devote to advertisg.
Chapter 11
Pots Received: 0 of 2
Comments:
Question 19. Question
:
Jenny, a marketg consultant for KapConsultants just
recommended her client Atlantic Cruises use a value pricg strategy. Which of the followg statements is true about
value pricg?
It is also known as penetration pricg.
It gives customers more value than they expect
for the price paid.
It gives the seller most of the valuecost
difference.
It implies low price alone.
Chapter 10
Pots Received: 2 of 2
Comments:
Question 20. Question
:
A salesperson’s performance is positively correlated with:
job satisfaction.
marital status.
educational background.
personality type.
Pots Received: 0 of 2
Comments:
Which of the following is true regarding television
advertising?:
It is good for factual (informational) copy. It is the best medium for action and image
advertising. It is easy to narrowly target an audience with
the help of television advertising. TV advertising is time consuming and reaches
limited number of people. Question 2. Question
: Which of the following statements is true about customer
promotion? It comes directly to the customer from the
manufacturer. It is directed at intermediate channels of
distribution. It is an attempt to get the channels of
distribution to stock more of a product. It is run by the channel, either to the next
channel the distribution cha or to fal
customers. Pots Received: 0 of 2 Comments: Question 3. Question
: John is the marketg manager for KapConsultg. Their biggest
client is Docs Cola and the ma objective is to help the client build the
brand. Which of the followg is critical
to buildg a strong brand? crease the sales volume of the products fallg
under the brand. Reduce the production cost of the products
fallg under the brand. crease the profit marg for the products fallg
under the brand. Assign responsibility for brand development
activities. Pots Received: 2 of 2 Comments: Question 4. Question
: John, the new marketg manager of Docs Cola recently decided
to crease the bottle of soda by 5 cents.
He needs to calculate the formula
for the calculation of price elasticity of demand. Which calculation below is
the formula for price elasticity? E = percent change price/percent change demand E = percent change demand/percent change price E = percent change demand/percent change supply E = percent change supply/percent change demand Pots Received: 2 of 2 Comments: Question 5. Question
: Samplg is most likely to be used: the
maturity stage of the product life cycle. the
decle stage of the product life cycle. when a new product or brand is beg troduced. to create terest among laggards and to
generate sales the decle stage. Pots Received: 0 of 2 Comments: Question 6. Question
: John is a market research consultant for KapConsultg. He has just recommended a strategy to a
client where product variants are developed to appeal to different segments of
the market or to satisfy customers’ needs for variety. What type of strategy has John recommend to
the client? product le strategy production le strategy customer le strategy competitor le strategy Pots Received: 0 of 2 Comments: Question 7. Question
: KapConsultg is dog some consultg for a small pharmacy Raritan, NJ called Docs Pharmacy. A big retailer just moved to town and they
have a pharmacy. Which of the followg
describes how a local retailer like Docs could defend its local market agast a
global company? It should reduce its price and beg competg on
price differentiation. It should emphasize its home country or ethnic
orig. It should crease advertisg expenditures and
contue with the same message as before. It should crease its research and development
expenditure and enhance its product. Pots Received: 0 of 2 Comments: Question 8. Question
: Which of the followg types of coupon appears on the actual
pages of newspapers rather than beg serted as a separate page or section? cross-ruffs coupon -ad coupons free-standg serts on-package coupons Pots Received: 2 of 2 Comments: Question 9. Question
: The largest part of a sales organization is made up of: field sales representatives. national sales managers. direct sales managers. regional sales managers. Pots Received: 2 of 2 Comments: Question 10. Question
: Which of the followg marketg termediaries is a busess that
assists the performance of distribution
tasks other than buyg, sellg, and transferrg title? merchant middleman jobber retailer facilitatg agent Pots Received: 2 of 2 Comments: Question 11. Question
: Tom, the accountant for Docs Cola requested formation on
costs, such as the marketg manager’s salary and product-related advertisg and
promotion expenses. What types of costs
are these an examples of? development costs. variable costs. direct fixed costs. overhead costs. Pots Received: 0 of 2 Comments: Question 12. Question
: Which of the followg is an action-focused marketg event that
attempts to get customers to purchase with a limited period of time? sales promotion market penetration marketg research market segmentation Pots Received: 2 of 2 Comments: Question 13. Question
: You are the marketg manager for Docs Cola and are workg on
a product development strategy. Your
approach to new product development consists of constant teraction with
multidisciplary team whose members who work together from the begng of the
project to the product’s troduction.
What type of new product development approach is beg used this scenario? the classic lear approach the rugby approach the cost-differential approach the target-costg approach Pots Received: 0 of 2 Comments: Question 14. Question
: The most commonly used quota is based on profit margs. True False Pots Received: 2 of 2 Comments: Question 15. Question
: Which of the followg statements is true regardg the
value-added cha of distribution channels? The value-added cha of distribution channels
begs with the customer. Distribution channels establish a connection
between the firm and the customers. One of the components of the value-added cha
of distribution channels is the government. Distribution channels connect suppliers to the
firm. Pots Received: 2 of 2 Comments: Question 16. Question
: Recently, the Marketg Manager of KapPlumbg Supplies has set
a price that is higher than the target market is willg to pay. The customer
looks at this situation as a bad deal and, unless the company has a monopoly or
some other kd of market power, does not buy. Identify the situation. perceived value > price > cost price > cost > perceived value price > perceived value > cost perceived value > cost > price Pots Received: 2 of 2 Comments: Question 17. Question
: KapConsultg is dog some consultg for a small pharmacy Raritan, NJ called Docs Pharmacy. Docs is thkg about comg out with their own
private label for certa products. Which
of the followg statements is true regardg a private label brand? It is sometimes called as an exclusive brand. It is usually the low-priced option the category. Stores often make lower margs on private-label
brands. Retail stores devote huge marketg funds to
support private labels. Pots Received: 0 of 2 Comments: Question 18. Question
: Which of the followg statements is true regardg the
percentage of sales approach to budgetg? It views advertisement as an vestment measures
its return by calculatg percentage crease sales for a particular period. It attempts to spend at levels proportional to
the competition’s spendg. Approach is based on the belief that advertisg
causes sale. It selects a percentage of sales, either past
or expected to devote to advertisg. Chapter 11 Pots Received: 0 of 2 Comments: Question 19. Question
: Jenny, a marketg consultant for KapConsultants just
recommended her client Atlantic Cruises use a value pricg strategy. Which of the followg statements is true about
value pricg? It is also known as penetration pricg. It gives customers more value than they expect
for the price paid. It gives the seller most of the valuecost
difference. It implies low price alone. Chapter 10 Pots Received: 2 of 2 Comments: Question 20. Question
: A salesperson’s performance is positively correlated with: job satisfaction. marital status. educational background. personality type. Pots Received: 0 of 2 Comments:
