Unit IV Web Assignment This assignment allows you to demonstrate the following outcomes: 4. Identify the basic principles of marketing. 4.1 Identify both the potential target market and the potential market segment that a business intends to reach. 4.2 Identify the connection between a commercial’s message and the specific market segment. 4.3 Identify how marketing research contributes to reaching a specific audience. Instructions The purpose of this assignment is for you to identify the basic principles of marketing. First, locate two commercials by Coca-Cola that are available on your favorite video-hosting website (i.e., YouTube). Insert the links to each video in the table below. Then, view each commercial while considering the six questions in the table. Complete the table by answering the questions as they pertain to each commercial. Finally, save all of your work to this template and submit it in Blackboard for grading. Items to Identify 1. Provide a link to each commercial. Commercial One Commercial Two (Insert link here) (Insert link here) 2. What product/service is offered in the commercial? 3. What message does the commercial send to the audience? 4. How would you describe the general target market for the company? Be sure to include the following as you describe the target market: Age range Likes/dislikes Interests Life goals 5. How would you describe the specific market segment that the commercial is designed to reach? Be sure to include the following as you describe the market segment: Age range Likes/dislikes Interests Life goals 6. What is the connection between the commercial’s message and the specific market segment? Page 1 of 2 7. Prior to producing the commercial, how would utilizing a marketing research method(s) contribute to reaching the intended audience? Page 2 of 2 Purchase answer to see full attachment Explanation & Answer: 3 pages Tags: Principles of Marketing E marketing coca cola company Coca cola marketing Business Administration Communications User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.
