Capturing and Analyzing Public Opinion. n several modules, you will be dissecting an academic article that demonstrates the research associated with the subject in the module, which fulfills course objective number 6: Assess published research and other sources of information in the context of mass communication theory. So you will be learning about a concept, then seeing that concept in action in the research field. This is your template for completing this assignment: Assignment Template Choose one of these journal articles about public relations and public opinion to dissect: Bernays Stole Lippman Mojo Michelle Obama Dash for Gas Instructions: Read the article above, then using the template provided explain the article in your own words, filling in each category. Complete and submit the assignment by 23:59 CST Monday 12 Apr 21. Hints from Hinton: If you plan to go further your education (and even if you just plan to do a research project at the end of your master’s degree), this will be an excellent exercise in preparation for it or for your dissertation, thesis, and career as a college professor. If you plan to go into management, these articles are the kinds of research you can depend upon when making decisions about the subject matter. Grading Rubric Note-Taking Template for Journal Articles Title of Article: Michelle Obama: Exploring the Narrative Publication: HOWARD JOURNAL OF COMMUNICATIONS Author(s): Marian Meyers and Carmen Goman Background (Literature Review) What was the context for this research? What has been studied or determined already? Methods & Nature of this Study What was the objective? How did the author(s) collect data? When and where did the research take place? Results What highlights emerged? Were there any surprises? Date: 2017 – This context of this research was the narrative of the United States first African American first lady Michelle Obama in an effort by the White House and Office of the first lady in an effort to improve her image in the public though videos of her story or rather narrative uploaded by the White House on YouTube. – What were studied were the two Michelle Obama’s signature initiatives: Let’s Move Campaign which was meant to address issues of child obesity in America and Joining Forces which was a program to military families and veterans. These two initiatives were designed to be concrete and achievable in an effort to present to the public the best image of the President’s wife. The other concept that was studied was the idea of intersectionality which was resulting from the essential race and black feminists theory – The objective of this study was to examine how the White House and Obama presented Michelle to the public eye through video clips uploaded by the White House on YouTube in effort to improve her public image. – The authors collected data by downloading the first 100 YouTube video clips retrieved on September 1, 2015 by using Michelle Obama as the search term. – The research took place in 2020 because the authors have quoted Michelle Obama’s Class of 2020 speech at the Columbia Height Educational Campus in Washington DC. The research was done in the United States – From the analysis of the study the Obama’s story reveled two main themes: The American Dream is achievable though hard working, education and determination and motherhood and family are very The template was altered slightly by Dr. Hinton to more directly serve the purposes of her exercises Data What is most striking about the tables, graphs, illustrations? Why did the author(s) include them? Conclusions What did the author(s) learn overall? Next Steps What is implied or proposed for future study? essential – The surprise was how Michelle Obama’s image and ratings changed from what she was depicted to the public during the 2008 campaigns as unpatriotic, stereotypical and angry Black woman with low ratings to being a source of inspiration to many and being more popular even than the President in 2014. Her approval rating were high at 66% while those of the President were at 48% – The most striking of the illustration was how Michelle Obama used her own story of education, hard work, perseverance, and family and motherhood to tell the American Dream. She tells of the challenges she overcame while she grew up in a family in the South Side, to her education at Princeton and Harvard University, Her narrative works marvelous in improving her image in the public because Americans can relate to it. – The authors used the two themes of Michelle Obama’s story because it depicts the normal life of Americans that they can relate to – The authors concluded that success is a matter of choice and if people make the right choices, free from burdening oversight and control of government, then they will be rewarded. – The Role the media plays in spreading fears and stereotypes and black women and their effects in America Significance – This research is very essential especially in telling of the Why does this research matter? American dream through the first African American first lady. It depicts the challenges that African Americans and people of color face in American and the determination it takes to shine despite the challenges. It also shows the importance of a strong family in shaping the society – This Michelle Obama story is an inspiring story which touches on very fundamental virtues of life like hard working, determination perseverance and a strong family which are very basic for success – My question is what policies are in place to reduce or My Thoughts & Questions Why this article in this module? The template was altered slightly by Dr. Hinton to more directly serve the purposes of her exercises rather eliminate the rising racism in American given that is an obstacle to the African Americans? The template was altered slightly by Dr. Hinton to more directly serve the purposes of her exercises Note-Taking Template for Journal Articles Title of Article: ________________________________________ Publication: _________________________ Author(s): ___________________________________________ Date: ______________________________ Background (Literature Review) What was the context for this research? What has been studied or determined already? Methods & Nature of this Study What was the objective? How did the author(s) collect data? When and where did the research take place? Results What highlights emerged? Were there any surprises? Data What is most striking about the tables, graphs, illustrations? Why did the author(s) include them? Conclusions What did the author(s) learn overall? Next Steps What is implied or proposed for future study? Significance Why does this research matter? My Thoughts & Questions Why this article in this module? The template was altered slightly by Dr. Hinton to more directly serve the purposes of her exercises The template was altered slightly by Dr. Hinton to more directly serve the purposes of her exercises Purchase answer to see full attachment Tags: public relations Collecting Data Public Opinions Journal Articles Note Taking Template User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.
