I created a media campaign & website, I have the proposal and I need 15 typewritten double-spaced pages, including: 1) Explain the key message and goal of your campaign 2) Describe the elements of your campaign 3) Describe the content you created 4) Say how you distributed the content 5) Inform about the impact your campaign has had or what impact you hope to make going forward 6) Detail what made your campaign successful 7) Say how you measured your success 8) Provide data on a key performance indicator 9) Offer a final quotation (from yourself or others) about why your campaign was a success! Gamers Impact & Strategy Campaign Proposal 1) Key messages and Goal of the campaign: My campaign’s name is Gamers Impact & Strategy. Its key message is that gaming can be a toxic environment for players which might lead them to either be victims of bullying or become bullies. The goal is to rise the awareness towards toxic behavior in gaming and to support positive reaction in competitive games. Also, the goal is to create a community for gamers to share their stories and experiences with cyberbullying. Target audience My campaign is going to target gamers in general. Including both genders, and different ages; any gamer who interacts in any type of interactive games. Also, victims of cyberbullying in gaming. Females gamers also can be a large target since they are not welcomed in the gaming field and they are most likely to be verbally harassed than male gamers. Focus The stories and messages will be always relevant to gaming. The focus will be on rising the awareness of different types of toxic behavior. First, I will be defining what is considered toxic or bullying. Second, becoming with strategies that can help gamers deal with toxicity in gaming. Third, support sportsmanship in competitive gaming instead of hate and anger. Structure I will be using different media platforms to help me reach my audience. I created an online website which is going to include different sources and researches that is related to the campaign. For example, gamers’ stories and experiences. In addition, I will be using different media platforms such as twitter, instagram, and LinkedIn to help me engage with the audience. Tone I will be using the emotional tone since cyberbullying is a serious issue that can effect gamers’ lives. I will also be narrative tone to share some of the gamers’ experiences and stories in order to help other gamers relate to the situation. Multimedia I will be using infographic and animated designs to convey my messages effectively. I will be focusing on using visuals more than type since my target is gamers. Using hashtag in twitter to reach different people. Purchase answer to see full attachment Tags: toxic environment Campaign Elements Campaign Goals Gamers Impact Strategy Mass Media Campaign User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.
