UNIT 7
The
Marketing Memo on page 496 describes methods that determine how
integrated a companys IMC Program is relative to six parameters. These parameters include coverage, contribution, commonality, complementarity, versatility and cost. Analyze a company of your choice based upon these parameters in evaluating their level of integration. Obviously, you will not be able to analyze cost but discuss the other five. Please
include the name of the person or question to which you are replying in
the subject line. For example, “Tom’s response to Susan’s comment.”UNIT 8
Class, What
is your opinion of this course? Did it meet your expectations? What are
some take-aways that you anticipate will help you in the future either
professionally and/or personally? What suggestions can you offer for improvement of this course for future students?The
Marketing Memo on page 496 describes methods that determine how
integrated a companys IMC Program is relative to six parameters. These parameters include coverage, contribution, commonality, complementarity, versatility and cost. Analyze a company of your choice based upon these parameters in evaluating their level of integration. Obviously, you will not be able to analyze cost but discuss the other five. Please
include the name of the person or question to which you are replying in
the subject line. For example, “Tom’s response to Susan’s comment.”UNIT 8Class, What
is your opinion of this course? Did it meet your expectations? What are
some take-aways that you anticipate will help you in the future either
professionally and/or personally? What suggestions can you offer for improvement of this course for future students?
