Unit Title:Marketing PlanningTutor’s Name:Maurice ManktelowAssignment Title:Marketing Planning ReportAssignment Number:1 of 1Learning Outcomes Covered:1 Ability to compile marketing audits2 Understanding the main barriers to marketing planning3 Be able to formulate a marketing plan for a product or service4 Understand ethical issues in marketing.Assessment Criteria Covered:1.1 review changing perspectives in marketing planning 1.2 evaluate an organisation’s capability for planning its future marketing activity 1.3 examine techniques for organisational auditing and for analysing external factors that affect marketing planning 1.4 carry out organisational auditing and analysis of external factors that affect marketing planning in a given situation 2.1 assess the main barriers to marketing planning 2.2 examine how organisations may overcome barriers to marketing planning 3.1 write a marketing plan for a product or a service 3.2 explain why marketing planning is essential in the strategic planning process for an organisation 3.3 examine techniques for new product development 3.4 justify recommendations for pricing policy, distribution and communication mix 3.5 explain how factors affecting the effective implementation of the marketing plan have been taken into account 4.1 explain how ethical issues influence marketing planning 4.2 analyse examples of how organisations respond to ethical issues 4.3 analyse examples of consumer ethics and the effect it has on marketing planning.Submission Date:Work must be submitted by 25th March by 12.00 hrsvia MoodleNOTE: Ensure that any research textbooks or websites or any other resource materials are appropriately shown as quotations and that they are annotated and included in your bibliography. If you fail to do this you may be considered to have plagiarised the work of others and if proven, your grade could be reduced to refer. Plagiarism is a serious disciplinary offence and will not be tolerated.NOTES TO STUDENTS Check carefully the hand in date and the instructions given with the assignment. Late submissions will not be accepted. If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in writing) for an extension. (See you Student Handbook for details.) Failure to achieve at least a PASS grade will result in a REFERRAL grade being given. Non-submission of work without valid reasons will lead to an automatic REFERRAL. You will then be asked to complete an alternative assignment.Bradford CollegeHIGHER NATIONAL CERTIFICATE/ DIPLOMAAssignment Front Cover SheetYour role:You should write a Marketing Plan for the company in professional report format (asdescribed in class) for discussion with senior management at the next board meeting.You have been provided below with the required outline for the report which you mustfollow. It identifies the key areas which the board is interested in and you are requiredto discuss each area in a comprehensive way.The report should not contain vague ideas but should be highly detailed and practical,and capable of being adopted and actioned by the department without further work.Report outline:Content AssessmentcriteriaIntroductionThe company and its products1.1, 1.2, 3.2The Marketing Plan 3.1Current situationRelevant audits1.3, 1.4Where do we want to be?ProjectionsNew product requirements / description3.3How are we going to get there?Future activities3.4ImplementationIssues to be considered, including (possible) barriers2.1, 2.2AppendicesEthical issues 4.1, 4.2, 4.3Possible problemsIdentify problems and provide solutions to minimise theirlikelihood of happening and the their impact on the plan3.5Guidance:The report should be approx. 2,500 words in length and be very practical. You shouldprovide practical points which illustrate your ability to understand and apply theory.The balance of words between the various sections is up to you – but should reflect therelative importance of each section.BackgroundYou should base your answers in this assignment upon a company approved by thetutor. This may be an existing company in which case you will not be required (nor gainadditional credit) to either work in the company, know someone who works in thecompany or make any direct contact with the company.ScenarioYou are to assume the role of a member of the marketing department.Assessment CriteriaReferral grade:Failure to submit work by the due date or to meet the criteria for a pass grade will result in areferral mark being awarded.To gain a PASS grade students must satisfactorily meet the following criteria:- Submit the work by the required time and to the required location1 Be able to compile marketing audits1.1 review changing perspectives in marketing planning1.2 evaluate an organisation’s capability for planning its future marketing activity1.3 examine techniques for organisational auditing and for analysing external factorsthat affect marketing planning1.4 carry out organisational auditing and analysis of external factors that affectmarketing planning in a given situation2 Understand the main barriers to marketing planning2.1 assess the main barriers to marketing planning2.2 examine how organisations may overcome barriers to marketing planning3 Be able to formulate a marketing plan for a product or service3.1 write a marketing plan for a product or a service3.2 explain why marketing planning is essential in the strategic planning process foran organisation3.3 examine techniques for new product development3.4 justify recommendations for pricing policy, distribution and communication mix3.5 explain how factors affecting the effective implementation of the marketing planhave been taken into account4 Understand ethical issues in marketing4.1 explain how ethical issues influence marketing planning4.2 analyse examples of how organisations respond to ethical issues4.3 analyse examples of consumer ethics and the effect it has on marketing planning.Merit grade:Merit grades are only awarded after students have met all the merit criteria described in theassessed work. Failure to meet any merit criteria will mean that an overall merit gradecannot be awarded.To contribute towards a merit grade students must, in this assessment, satisfactorily meetthe following criteria:- Attain a pass grade on the first attempt at the assessment (M1.4)- Relevant theories and techniques have been used (M1.1)- Demonstrated that a range of complex situations have been identified, synthesised andprocessed (M2.4)- Provide a range of appropriate solutions to the areas raised in all tasks (M2.4)- Use an appropriate structure and presentation for the report (M3.1)Distinction grade:Distinction grades are only awarded after students have met all the merit and distinctioncriteria described in the assessed work. Failure to meet any merit or distinction criteria willmean that an overall distinction grade cannot be awarded.To contribute towards a distinction grade students must satisfactorily meet the followingcriteria:- Alternative solutions have been considered and the recommendations made have beenjustified (D1.2)- Demonstrated autonomy and independence of thought (D2.1)- Originality and creativity has been demonstrated in the solution to all tasks (D3.3)- Demonstrated ability to solve complex problems (D3.4)- Demonstrated capacity and use of innovative and creative thought (D3.5)
