Top of
Form
BAM 570
E-Commerce
Management
Multiple Choice Questions(Enter your answers on the enclosed
answer sheet)
1)
The 2008 Olympics in Beijing was the most digital Olympics to date for each of
the following
reasons
except:
a.
many of the tickets were purchased online by people worldwide, using Beijing
Gehue
Ticketmaster, in what is called business-to-business (B2B) e-commerce.
b.
the International Olympic Committee launched a YouTube channel to broadcast
clips
that were accessible in many developing countries.
c.
millions watched the Olympics through online videos and Internet-enabled cell
phones
and other mobile devices.
d.
Global Positioning Systems (GPS) were used to track the position of sailing and
rowing
boats.
2)
EC can take several forms depending on the degree of digitization of the
following three
dimensions:
a.
the product or service sold, the process and the delivery method.
b.
the business process, the collaboration and the transaction.
c.
the payment method, the delivery method and the production method.
d.
the marketing channel, the agent and the collaboration method.
3)
Purely physical companies are referred to as ________ companies, whereas
companies that are
engaged
only in EC are considered ________ companies.
a.
pure play; virtual
b.
brick-and-mortar; virtual
c.
click-and-mortar; click-and-brick
d.
virtual; pure play
4)
A business, such as Apple, doing online transactions with its trading partners
is an example
of
________.
a.
B2B
b.
B2C
c.
e-CRM
d.
EDI
5)
________ refers to the second-generation of Internet services that let people
collaborate and
share
information online in new ways such as social networks and wikis.
a.
Virtual Web
b.
Media Web
c.
Web 2.0
d.
Social Web
6)
Which of the following is not a characteristic of the Digital Revolution?
a.
Many business processes expedited by up to 50 percent
b.
Intelligent search agents to help manage information overload
c.
A high rate of obsolescence
d.
Fraud and other cybercons carried out via the Internet
7)
Many companies employ a(n) ________, which is a gateway for customers,
employees, and
partners
to reach corporate information and to communicate with the company.
a.
corporate portal
b.
intranet
c.
extranet
d.
social network
8)
The digital enterprise shifts the focus from managing individual information
resources such as
devices,
applications and data to ________ that define the business and ultimately
deliver
value
to customers and end users.
a.
developing models
b.
orchestrating the services and workflows
c.
organizing supply chains
d.
transforming revenue models
9)
Because the rate of change and the level of uncertainty in the marketplace are
expected to
accelerate,
organizations are __________.
a.
unable to react quickly enough to threats and opportunities.
b.
operating under increasing pressures to produce more products, faster, and with
fewer
resources.
c.
making fewer decisions and/or decisions less frequently.
d.
considering less information when making decisions.
10)
Large private organizational buyers and government agencies make large-volume
or large-value
purchases
through ________, also known as reverse auctions.
a.
electronic tendering systems
b.
online direct marketing
c.
name-your-own-price models
d.
viral marketing
11)
Benefits of EC to organizations include each of the following except:
a.
cost reduction.
b.
information security.
c.
supply chain improvements.
d.
efficient procurement.Final
Examination7BAM 570 E-Commerce Management
12) All of the following are benefits
of EC to society except:
a.
more public services.
b.
closing the digital divide.
c.
fewer permits and less tax.
d.
improve homeland security.
13)
Eastern Mountain Sports introduced ________ tools in order to increase
collaboration,
information
sharing and communication among stores and their employees, suppliers and
customers.
a.
business intelligence
b.
B2B
c.
B2C
d.
Web 2.0
14)
Traditional and electronic markets have three main functions which include each
of the
following
except:
a.
matching buyers and sellers.
b.
facilitating the exchange, purchase or transfer of information, goods, services
and
payments associated with transactions.
c.
financing the transformation of raw materials into finished products.
d.
providing an institutional infrastructure, such as a legal and regulatory
framework that
enables
the efficient functioning of the market.
15)
The cost curves of digital products differ from the cost curves of physical
products because
in
digitization __________.
a.
most costs are variable and fixed costs are low
b.
most costs are fixed and variable costs are very low
c.
most costs are fixed, but variable costs are high
d.
all costs are variable
16)
Activities related to order fulfillment, inventory management, purchasing from
suppliers,
accounting
and finance, packaging and delivery are done in what is termed the ________ of
the
business.
a.
front end
b.
back end
c.
infrastructure
d.
intermediary8Final ExaminationBAM 570 E-Commerce Management
17) Insurance companies and hotels
sell services through storefronts called ________.
a.
RSS
b.
browsers
c.
portals
d.
wikis
18)
Human or electronic intermediaries attempt to reduce each of the following
limitations of
direct
interaction except:
a.
search costs.
b.
lack of privacy.
c.
contract risk.
d.
product distribution.
19)
Customized catalogs are especially useful in B2B e-commerce for each of the
following
reasons
except:
a.
e-catalogs can be designed to show only the items that the employees in a
specific
organization are allowed to purchase.
b.
Intranets, in particular, can deliver customized catalogs to different business
customers.
c.
e-catalogs can show the buyers ID number for the item, model, or SKU number
rather
than the sellers ID numbers.
d.
e-catalogs can be customized to show the same item to different customers at
different
prices, reflecting discounts or purchase-contract agreements.
20)
E-catalogs have several common characteristics. Which of the following is not a
characteristic
of
e-catalogs?
a.
Easy to create without advanced information technology
b.
Easy to update product information
c.
Easy to customize
d.
Good search and comparison capabilities
21)
A(n) ________ is an order-processing technology that allows customers to accumulate
items
they
wish to buy while they continue to shop.
a.
intelligent agent
b.
e-fulfillment agent
c.
electronic shopping cart
d.
mobile portal
22) All of the following are benefits
of e-auctions to buyers except:
a.
can liquidate large quantities quickly.
b.
convenience of bidding anywhere and any time.
c.
opportunity to bargain.
d.
opportunities to find unique items.
23)
________ are audio files that enable companies to deliver audio-specific
content, including
music,
speeches, radio-style presentations and more.
a.
Blogs
b.
Mashups
c.
Podcasts
d.
Wikis
24)
According to Internet Retailer (2007), approximately ________ percent of adult
U.S. Internet
users
shop online or research offline sales online.
a.
25
b.
45
c.
65
d.
85
25)
All of the following categories have been selling well online except:
a.
groceries.
b.
travel.
c.
cars.
d.
health and beauty.
26)
With all else being equal in the online environment, goods with any of the
following product
characteristics
are expected to facilitate greater online sales except:
a.
relatively expensive items.
b.
high brand recognition.
c.
digitized format.
d. frequently
purchased items.
27)
Dells distribution strategy is best described as ________.
a.
a brick-and-mortar strategy
b.
a shared service mall strategy
c.
a click-and-mortar strategy
d.
direct marketing from a manufacturer
28) A marketer that uses e-mail to
advertise to potential customers is called a ________.
a.
market maker
b.
transaction broker
c.
content disseminator
d.
viral marketer
29)
All of the following are revenue models for online independent travel agents
except:
a.
direct marketing revenues.
b.
direct revenues from commissions.
c.
subscription or membership fees.
d.
revenue sharing fees.
30)
Which is not a characteristic of social computing technologies?
a.
Social computing is increasingly playing a larger role in corporate online
strategy.
b.
Social computing has shifted online travel from passive selling to active
customer
engagement.
c.
Companies that implement social computing technologies on their own websites
should
view
it primarily as a sales tool and less as supporting business goals.
d.
Social computing plays an important role by providing more correct and relevant
information.
31)
One of the characteristics of Web 2.0 in the travel industry is ________.
a.
standardization
b.
segmentation
c.
personalization
d.
intermediation
32)
Characteristics of the job market and employment placement include all of the
following
except:
a.
they are very stable.
b.
there is an unbalanced supply and demand.
c.
career portals on corporate websites reduce recruitment costs.
d.
the job market has essentially moved online.
33)
The TRUSTe seal is an example of ________.
a.
a business rating
b.
an intermediary
c.
a B2B exchange
d.
a trustmark
34) A(n) ________ is someone whose
advice or view carries some weight in making a final
purchasing
decision.
a.
initiator
b.
influencer
c.
decider
d.
buyer
35)
Marketing and advertising approaches have evolved from mass marketing to market
segmentation
to one-to-one marketing. This evolution occurred because ___________.
a.
the marketing focus shifted from customers to products
b.
companies sought to decrease the number of marketing campaigns
c.
concerns about privacy have diminished
d.
the Internet enabled companies to better communicate with customers and
understand
their needs and buying habits
36)
By increasing customer loyalty, EC companies can achieve each of the following
benefits
except:
a.
lower marketing and advertising costs.
b.
higher warranty claims costs.
c.
lower transaction costs.
d.
high resistance to competitors
37)
Procter & Gamble (P&G) used the Internet in the new product development
of Whitestrips, a
teeth-brightening
product. Based on this experience, P&G ___________.
a.
decided to add Internet research to its traditional marketing test model
b.
could not determine the target market segments for the Whitestrips
c.
learned that the cost of online surveys was about the same as similarly sized
telephone
surveys, but online surveys expedited research considerably
d.
reduced the time-to-market from concept to market launch by approximately two
years
38)
The use of cookies ___________.
a.
is one of the most controversial issues in EC
b.
has not helped Internet marketers target their ads
c.
is a widely used method for mass marketing
d.
is being replaced by adware and spyware programs12Final ExaminationBAM 570 E-Commerce Management
39) Two key factors limiting the use
of personalization to more precisely target marketing efforts
to
individual customers are ____________.
a.
matching profiles with product offerings and delivering those offerings
b.
communication costs and filtering costs
c.
privacy and trust issues
d.
lack of customer loyalty and service customization costs
40)
Which of the following statement about Web mining is false?
a.
Web mining refers to the use of data mining techniques for discovering and
extracting
information
from Web documents.
b.
Web mining explores both Web content and Web usage.
c.
Web mining uses customer data to infer or predict customer interest in other
products
or
services.
d.
Usage analysis is derived from clickstream data.
41)
What is the key problem that biometric marketing is intended to solve?
a.
Knowing the identity of the actual shopper
b.
Improving accuracy of the shoppers data
c.
Increasing the speed of order processing
d.
Creating a loyalty program
42)
________, such as concerts and videos, can generate tremendous public
excitement and bring
huge
crowds to a website.
a.
Live Web events
b.
Webcasting
c.
Phone casting
d.
Mobile casting
43)
As the volume of customers, products, vendors, and information increases, it
becomes
uneconomical
or impossible for customers to consider all relevant information, and available
products/services.
The practical solution to handling such information overload is _________.
a.
to use permission marketing
b.
to use software or intelligent agents
c.
to increase the use of ad agencies
d.
to design Web sites with minimal content
44)
________ can be supported more effectively and efficiently through direct
buyer-seller
negotiations
that are either offline or online, which can be done in private exchanges.
a.
Strategic sourcing
b.
Spot buying
c.
B2C e-commerce
d.
MROFinal Examination13BAM 570 E-Commerce Management
45) What are the two types of
materials and supplies that are traded in B2B?
a.
Digital and physical
b.
Direct and indirect
c.
Horizontal and vertical
d.
Commodities and nonproduction
46)
Nonproduction materials such as equipment and tools that support production are
called
____________.
a.
indirect materials
b.
operational materials
c.
direct materials
d.
virtual materials
47)
The major B2B service industries include each of the following except:
a.
travel.
b.
financial.
c.
stock trading.
d.
retail.
48)
By using the Internet and automatic-response software agents, GE reduced the
cost of
customer
service calls from $5.00 per call when done by phone to ________ per
electronically
answered
call.
a.
$2.50
b.
$1.00
c.
$0.20
d.
$0.05
49)
Companies use ________ to sell their unneeded assets for quick disposal or to
dispose of
excess,
obsolete and returned products.
a.
private auctions
b.
liquidation
c.
reverse auctions
d.
forward auctions
50)
Benefits of e-procurement over traditional procurement methods include all of
the following
except:
a.
increasing the productivity of purchasing agents.
b.
lowering purchase prices through product standardization, reverse auctions,
volume
discounts,
and consolidation of purchases.
c.
increasing the skill requirements and training needs of purchasing agents.
d.
streamlining invoice reconciliation and dispute resolution.14Final ExaminationBAM 570 E-Commerce Management
51) All of the following are true of
dynamic pricing except:
a.
anonymity often is a key ingredient.
b.
buyers and sellers interact with bids and offers in real time.
c.
e-malls are a prime example of this pricing model.
d.
a deal is struck when there is an exact match between a buyer and a seller on
price,
volume,
and other variables, such as location or quality.
52)
Denver Boards, a B2B manufacturer of snowboard equipment, can reach and target
new retail
customers
in order to grow its online business by __________.
a.
hiring an affiliation service to drive traffic to its website
b.
reviewing POS data
c.
mining data
d.
advertising in traditional media
53)
The e-SCM process that includes integrated production and distribution
processes is
____________.
a.
supply chain replenishment
b.
collaborative planning
c.
e-procurement
d.
e-logistics
54)
When planning, designing and implementing integrated supply chain operations,
management
requires
a holistic focus that takes into account all of the following primary factors
except:
a.
strategy, structure, and people.
b.
location and revenues.
c.
IT and business processes.
d.
culture, including performance measurement, monitoring, and incentives.
55)
Which of the following about supply chain problems is not true?
a.
Supply chains in military and business operations have been plagued with
problems for
generations.
b.
Supply chain problems have sometimes caused armies to lose wars and companies
to
go
out of business.
c.
Supply chain problems are most apparent in complex supply chains.
d.
Supply chain problems are lowest when many business partners are involved.
56)
The last fifteen orders from a manufacturer to its suppliers range from
$100,000 to
$8,750,000.
This is an example of ___________.
a.
the bullwhip effect
b.
demand manipulation
c.
supply inadequacy
d.
order instability
57) Software that helps integrate
different types of information systems among collaborating
companies
is called __________.
a.
middleware
b.
browser technology
c.
collaborative software
d. extranet
technology
58)
All of the following are types of communication and collaboration done in real
time except:
a.
blogging.
b.
webinars.
c.
instant messaging.
d.
VoIP.
59)
The Lotus Notes/Domino suite includes all of the following except:
a.
instant video.
b.
document management.
c.
database.
d.
communication support.
60)
All of the following apply to instant video except:
a.
It evolved from the spread of instant messaging and Internet telephony.
b.
The idea is for a kind of video chat room that allows users to chat in real
time and see
the
people they are communicating with.
c.
It is the natural result of wanting to link people via both voice and audio.
d.The
highest quality approach is to add video cameras to the participants computers.
61)
An example of G2C is ____________.
a.
an employee at the Chamber of Commerce gets local demographic data from a U.S.
census
site.
b.
a driver applies for and pays for the renewal of his auto tag online.
c.
a road contractor uses the Internet to submit a closed bid on a paving
contract.
d.
a regional hospital conducts an online reverse auction for cleaning supplies.
62)
All of the following are potential advantages of e-learning except:
a.
college professors are anxious to develop new online courses.
b.
knowledge retention is higher.
c.
learning time is reduced.
d.
it costs less to deliver education online than in a traditional classroom
63) One of the facilitators of
e-learning is ________ technology such as wikipedia.org.
a.
Web 2.0
b.
Blackboard
c.
WebCT
d.
Macromedia
64)
All of the following describe Second Life (SL) and SL Educators (SLED) except:
a.
SLED sponsors meet-and-greet events in SL, helping real-life educators to
connect with
each
other.
b.
Educators have been slow to embrace SL because of the complexity of its
media-rich
features.
c.
Students and educators can work together in SL from anywhere in the world as
part of a
globally
networked virtual classroom environment.
d.
Using SL as a supplement to traditional classroom environments provides new
opportunities
for enriching existing curricula.
65)
More and more people are willing to pay for digital music, as shown by the
success of
___________.
a.
Napster
b.
Kazaa
c.
iTunes
d.
P2P
66)
The exclusive online publication of Stephen Kings e-book Riding the Bullet
____________.
a.
was a failure because the cost of the book was too high.
b.
produced very few sales.
c.
was an unqualified success and established electronic publishing as a
legitimate
competitor
for traditional publishers.
d.
was disrupted by hackers who breached security, then distributed free copies of
the
book.
67)
A major purpose of an organizational knowledge base is to support and allow
____________.
a.
knowledge sharing.
b.
e-learning.
c.
responsible blogging.
d.
organizational capital.
68) Food Lion is a U.S. supermarket
chain that relies on ________ to compete against Wal-Mart
and
other stores.
a.
low prices and vast selection
b.
m-commerce technology for customer convenience
c.
huge online selection and fast delivery
d.
organic and unique gourmet foods
69)
The development of m-commerce is being driven by all of the following
technological,
business,
social, and economic factors except:
a.
the transition to a manufacturing economy.
b.
the widespread availability of more powerful mobile devices.
c.
the growth of a handset culture and mobile workforce.
d.
the improved price/performance of mobile services.
70)
As in e-commerce, m-commerce B2C applications are concentrated in each of the
following
areas
except:
a.
retail shopping.
b.
advertising.
c.
telecommunications.
d.
financial.
71)
A ________ is suitable for mobile users who need to make very short-range
device-to-device
wireless
connections within a small space, such as a single room, and most commonly with
Bluetooth.
a.
personal area network
b.
local area network
c.
wireless area network
d.
Wi-Fi area network
72)
The major enterprise mobile applications are all of the following except:
a.
e-mail and cell phone contacts.
b.
sales force automation.
c.
field force automation.
d.
research and development.
73)
You are walking near a coffee shop and suddenly your cell phone beeps with a
message:
Come
inside and get a free biscotti with any purchase. This is an example of
___________.
a.
permission marketing.
b.
location-based advertising.
c.
customer relationship management.
d.
m-commerce.
74) Wikipedia is a free online
collaborative encyclopedia that had to resolve each of the following
problems
except:
a.
people with malicious agendas posting false information.
b.
competition from the bigger Encyclopedia Britannica.
c.
poor or substandard quality of the content.
d.
invasions of privacy.
75)
Perspectives about Web 2.0 include all of the following except:
a.
Web 2.0 is organized around pages, software, technology, individuals, and
corporations.
b.
Web 2.0 has become the framework for bringing together the contributions of
millions
of
people to enhance creativity, information sharing, and collaboration.
c.
Web 2.0 communities are one of the most powerful influences on society.
d.
Web 2.0 stands to greatly improve internal business processes and marketing.
76)
The real estate brokerage industry has been disrupted by companies such as
Zillow and
HomeGain
for each of the following reasons except:
a.
Homeowners can enter zillow.com and go to zestimate to get an approximation of
their
homes
market value with a map of the neighborhood.
b.
The Zillow and Homegain sites provide more services and information than Web
1.0.
c.
The Web 2.0 real estate sites have driven down commissions from 6 percent to
almost
1
percent.
d.
Homeowners can get comparisons of the estimated price of their home with
neighbors
homes.
77)
All of the following are true about YouTube except:
a.
YouTube is building a community that is highly motivated to watch and share
videos.
b.
The company encourages users to contact YouTube.
c.
Some experts think Yahoo paid too much for YouTube.
d.
The growth of YouTube has been extremely rapid, depending largely on referrals
from
users
who alerted their friends and family to a favorite video.
78)
Distinct layers of the Web 3.0 topology include each of the following except:
a.
v-commerce.
b.
API services.
c.
application services.
d.
serviced clients.
79) An evolving extension of the Web
in which Web content can be expressed not only in natural
language,
but also in a form that can be understood, interpreted, and used by intelligent
computer
software agents is known as ___________.
a.
net neutrality
b.
mobile social networks
c.
semantic web
d.
voice commerce
80)
For ________ companies, it may be even more important to change strategies
quickly.
a.
traditional
b.
pure play
c.
service
d.
retail
81)
Projections of the business, technological, political, economic, and other
environments are
called
__________.
a.
forecasts
b.
SWOT analysis
c.
competitive intelligence
d.
value propositions
82)
A specific outcome of the strategy initiation phase is the ________, which
includes the
vision,
mission, value proposition, goals, capabilities, constraints, strengths, and
weaknesses
of
the company.
a.
company analysis
b.
value proposition
c.
core competency
d.
functional strategy
83)
After four years in business, a magazine publisher decides to add the online
distribution of its
magazine
to its existing traditional publishing business. The company would need to
develop
a __________.
a.
business strategy.
b.
business plan.
c.
business case.
d.
business metric.
84) The ________ pricing strategy
means adding up all the costs involved, such as material, labor,
rent,
overhead, and so forth, and adding a percentage mark-up as profit.
a.
cost-plus
b.
competitor model
c.
revenue markup
d.
price percentage
85)
With the balanced scorecard approach, the term balance arises because the
combined set of
measures
is supposed to encompass indicators that are all of the following except:
a.
core and non-core.
b.
financial and nonfinancial.
c.
leading and lagging.
d.
quantitative and qualitative.
86)
Not all EC investments need to be formally justified. All of the following are
cases where
formal
evaluation may not be needed except:
a.
when the value of the investment is relatively small for the organization.
b.
when competitors have made that type of investment.
c.
when the relevant data are not available, are inaccurate, or are too volatile.
d.
when the EC project is mandated and must be done regardless of the costs and
benefits.
87)
Metrics are used to describe all of the following except:
a.
standards.
b.
costs.
c.
benefits.
d.
the ratio of costs to benefits.
88)
In B2C, an example of a tangible EC metric from the buyers perspective is
____________.
a.
ease of use of EC
b.
convenience in purchasing
c.
profit per customer
d.
cost/price of the product
89) Transaction costs include all of
the following except:
a.
production costs incurred for labor and overhead.
b.
search costs incurred by buyers and sellers in locating each other and specific
products
and
services.
c.
negotiation costs that result from meetings, communication-related expenses,
exchanges
of technical data or brochures, entertainment, and legal costs.
d.
monitoring costs incurred when buyers and sellers make sure that the exchange
proceeds
according to the terms under which the sale was made.
90)
McAfee allows users of its VirusScan virus-detection software to automatically
update the
latest
security patches online. This is an example of ________ to attract customers
who value
this
automatic update.
a.
competitive advantage
b.
core competency
c.
product or service differentiation
d.
agility
91)
________ is money invested in a business by an individual or a group of
individuals in
exchange
for equity in the business.
a.
Venture capital
b.
Operating capital
c.
Start-up funding
d.
Advancement
92)
A ________ site is an exact duplicate of the original Website physically
located on a Web
server
on another continent.
a.
backup
b.
mirror
c.
download
d.
hot
93)
The Web hosting option under which the business acquires the hardware,
software, staff, and
dedicated
telecommunications services needed to host a Website is called ___________.
a.
self-hosting
b.
mirror hosting
c.
using a storebuilder
d.
ISP hosting
94) Creating content that offers
upgraded or more expensive versions of the product is called
___________.
a.
up-selling
b.
comment
c.
cross-selling
d.
promotion
95)
________ offers one of the most popular storefront packages with three levels
of merchant
solutions:
starter, standard, and professional.
a.
Google
b.
Amazon.com
c.
eBay
d.
Yahoo!
96)
Which of the following is a major property right relevant to EC and websites?
a.
Control of the use of the property
b.
The right to any benefit from the property
c.
The right to exclude others from the property
d.
All are major property rights.
97)
Which of the following is true about the scope of business ethics?
a.
The scope of business ethics has expanded to encompass the nature and quality
of
the relationships with shareholders, customers, business partners, suppliers,
the
community, environment, and future generations.
b.
The scope of business ethics has been limited to a companys actions with
regard to
how
it treats employees and obeys laws.
c.
The scope of business ethics has not changed because laws have not changed.
d.
The scope of business ethics has not changed even though laws have expanded.
98)
Corporate Web policy guidelines include all of the following except:
a.
issue word-of-mouth acceptable use policies (AUP).
b.
make it clear to employees that they cannot use copyrighted or trademarked
material
without
permission.
c.
post disclaimers concerning content.
d.
have attorneys with cyber law expertise review Web content.Final Examination23BAM 570 E-Commerce Management
99) Companies can improve their
responsibility as custodians of customers personal data by
implementing
___________.
a.
opt-in and opt-out information practices.
b.
AUP.
c.
e-mail monitoring.
d.
firewalls.
100)
EC sellers need to protect against fraud and each of the following except:
a.
public keys.
b.
customers who deny that they placed an order.
c.
customers who give false credit card or bad check information in payment for
products
and
services provided.
d. use of their name by imposter sellers.
Bottom
of Form
Top of
FormBAM 570E-Commerce
ManagementMultiple Choice Questions(Enter your answers on the enclosed
answer sheet)1)
The 2008 Olympics in Beijing was the most digital Olympics to date for each of
the followingreasons
except:a.
many of the tickets were purchased online by people worldwide, using BeijingGehue
Ticketmaster, in what is called business-to-business (B2B) e-commerce.b.
the International Olympic Committee launched a YouTube channel to broadcastclips
that were accessible in many developing countries.c.
millions watched the Olympics through online videos and Internet-enabled cellphones
and other mobile devices.d.
Global Positioning Systems (GPS) were used to track the position of sailing and
rowing
boats.2)
EC can take several forms depending on the degree of digitization of the
following threedimensions:
a.
the product or service sold, the process and the delivery method.b.
the business process, the collaboration and the transaction.c.
the payment method, the delivery method and the production method.d.
the marketing channel, the agent and the collaboration method.3)
Purely physical companies are referred to as ________ companies, whereas
companies that areengaged
only in EC are considered ________ companies.a.
pure play; virtualb.
brick-and-mortar; virtualc.
click-and-mortar; click-and-brickd.
virtual; pure play4)
A business, such as Apple, doing online transactions with its trading partners
is an exampleof
________.a.
B2Bb.
B2Cc.
e-CRMd.
EDI5)
________ refers to the second-generation of Internet services that let people
collaborate andshare
information online in new ways such as social networks and wikis.a.
Virtual Webb.
Media Webc.
Web 2.0d.
Social Web6)
Which of the following is not a characteristic of the Digital Revolution?a.
Many business processes expedited by up to 50 percentb.
Intelligent search agents to help manage information overloadc.
A high rate of obsolescenced.
Fraud and other cybercons carried out via the Internet7)
Many companies employ a(n) ________, which is a gateway for customers,
employees, andpartners
to reach corporate information and to communicate with the company.a.
corporate portalb.
intranetc.
extranetd.
social network8)
The digital enterprise shifts the focus from managing individual information
resources such asdevices,
applications and data to ________ that define the business and ultimately
delivervalue
to customers and end users.a.
developing modelsb.
orchestrating the services and workflowsc.
organizing supply chainsd.
transforming revenue models9)
Because the rate of change and the level of uncertainty in the marketplace are
expected toaccelerate,
organizations are __________.a.
unable to react quickly enough to threats and opportunities.b.
operating under increasing pressures to produce more products, faster, and with
fewer
resources.c.
making fewer decisions and/or decisions less frequently.d.
considering less information when making decisions.10)
Large private organizational buyers and government agencies make large-volume
or large-valuepurchases
through ________, also known as reverse auctions.a.
electronic tendering systemsb.
online direct marketingc.
name-your-own-price modelsd.
viral marketing11)
Benefits of EC to organizations include each of the following except:a.
cost reduction.b.
information security.c.
supply chain improvements.d.
efficient procurement.Final
Examination7BAM 570 E-Commerce Management12) All of the following are benefits
of EC to society except:a.
more public services.b.
closing the digital divide.c.
fewer permits and less tax.d.
improve homeland security.13)
Eastern Mountain Sports introduced ________ tools in order to increase
collaboration,information
sharing and communication among stores and their employees, suppliers andcustomers.
a.
business intelligenceb.
B2Bc.
B2Cd.
Web 2.014)
Traditional and electronic markets have three main functions which include each
of thefollowing
except:a.
matching buyers and sellers.b.
facilitating the exchange, purchase or transfer of information, goods, services
and
payments associated with transactions.c.
financing the transformation of raw materials into finished products.d.
providing an institutional infrastructure, such as a legal and regulatory
framework thatenables
the efficient functioning of the market.15)
The cost curves of digital products differ from the cost curves of physical
products becausein
digitization __________.a.
most costs are variable and fixed costs are lowb.
most costs are fixed and variable costs are very lowc.
most costs are fixed, but variable costs are highd.
all costs are variable16)
Activities related to order fulfillment, inventory management, purchasing from
suppliers,accounting
and finance, packaging and delivery are done in what is termed the ________ ofthe
business.a.
front endb.
back endc.
infrastructured.
intermediary8Final ExaminationBAM 570 E-Commerce Management17) Insurance companies and hotels
sell services through storefronts called ________.a.
RSSb.
browsersc.
portalsd.
wikis18)
Human or electronic intermediaries attempt to reduce each of the following
limitations ofdirect
interaction except:a.
search costs.b.
lack of privacy.c.
contract risk.d.
product distribution.19)
Customized catalogs are especially useful in B2B e-commerce for each of the
followingreasons
except:a.
e-catalogs can be designed to show only the items that the employees in aspecific
organization are allowed to purchase.b.
Intranets, in particular, can deliver customized catalogs to different business
customers.
c.
e-catalogs can show the buyers ID number for the item, model, or SKU numberrather
than the sellers ID numbers.d.
e-catalogs can be customized to show the same item to different customers atdifferent
prices, reflecting discounts or purchase-contract agreements.20)
E-catalogs have several common characteristics. Which of the following is not a
characteristicof
e-catalogs?a.
Easy to create without advanced information technologyb.
Easy to update product informationc.
Easy to customized.
Good search and comparison capabilities21)
A(n) ________ is an order-processing technology that allows customers to accumulate
itemsthey
wish to buy while they continue to shop.a.
intelligent agentb.
e-fulfillment agentc.
electronic shopping cartd.
mobile portal22) All of the following are benefits
of e-auctions to buyers except:a.
can liquidate large quantities quickly.b.
convenience of bidding anywhere and any time.c.
opportunity to bargain.d.
opportunities to find unique items.23)
________ are audio files that enable companies to deliver audio-specific
content, includingmusic,
speeches, radio-style presentations and more.a.
Blogsb.
Mashupsc.
Podcastsd.
Wikis24)
According to Internet Retailer (2007), approximately ________ percent of adult
U.S. Internetusers
shop online or research offline sales online.a.
25b.
45c.
65d.
8525)
All of the following categories have been selling well online except:a.
groceries.b.
travel.c.
cars.d.
health and beauty.26)
With all else being equal in the online environment, goods with any of the
following productcharacteristics
are expected to facilitate greater online sales except:a.
relatively expensive items.b.
high brand recognition.c.
digitized format.d. frequently
purchased items.27)
Dells distribution strategy is best described as ________.a.
a brick-and-mortar strategyb.
a shared service mall strategyc.
a click-and-mortar strategyd.
direct marketing from a manufacturer28) A marketer that uses e-mail to
advertise to potential customers is called a ________.a.
market makerb.
transaction brokerc.
content disseminatord.
viral marketer29)
All of the following are revenue models for online independent travel agents
except:a.
direct marketing revenues.b.
direct revenues from commissions.c.
subscription or membership fees.d.
revenue sharing fees.30)
Which is not a characteristic of social computing technologies?a.
Social computing is increasingly playing a larger role in corporate online
strategy.b.
Social computing has shifted online travel from passive selling to active
customerengagement.
c.
Companies that implement social computing technologies on their own websites
shouldview
it primarily as a sales tool and less as supporting business goals.d.
Social computing plays an important role by providing more correct and relevant
information.
31)
One of the characteristics of Web 2.0 in the travel industry is ________.a.
standardizationb.
segmentationc.
personalizationd.
intermediation32)
Characteristics of the job market and employment placement include all of the
followingexcept:
a.
they are very stable.b.
there is an unbalanced supply and demand.c.
career portals on corporate websites reduce recruitment costs.d.
the job market has essentially moved online.33)
The TRUSTe seal is an example of ________.a.
a business ratingb.
an intermediaryc.
a B2B exchanged.
a trustmark34) A(n) ________ is someone whose
advice or view carries some weight in making a finalpurchasing
decision.a.
initiatorb.
influencerc.
deciderd.
buyer35)
Marketing and advertising approaches have evolved from mass marketing to market
segmentation
to one-to-one marketing. This evolution occurred because ___________.a.
the marketing focus shifted from customers to productsb.
companies sought to decrease the number of marketing campaignsc.
concerns about privacy have diminishedd.
the Internet enabled companies to better communicate with customers andunderstand
their needs and buying habits36)
By increasing customer loyalty, EC companies can achieve each of the following
benefitsexcept:
a.
lower marketing and advertising costs.b.
higher warranty claims costs.c.
lower transaction costs.d.
high resistance to competitors37)
Procter & Gamble (P&G) used the Internet in the new product development
of Whitestrips, ateeth-brightening
product. Based on this experience, P&G ___________.a.
decided to add Internet research to its traditional marketing test modelb.
could not determine the target market segments for the Whitestripsc.
learned that the cost of online surveys was about the same as similarly sizedtelephone
surveys, but online surveys expedited research considerablyd.
reduced the time-to-market from concept to market launch by approximately two
years38)
The use of cookies ___________.a.
is one of the most controversial issues in ECb.
has not helped Internet marketers target their adsc.
is a widely used method for mass marketingd.
is being replaced by adware and spyware programs12Final ExaminationBAM 570 E-Commerce Management39) Two key factors limiting the use
of personalization to more precisely target marketing effortsto
individual customers are ____________.a.
matching profiles with product offerings and delivering those offeringsb.
communication costs and filtering costsc.
privacy and trust issuesd.
lack of customer loyalty and service customization costs40)
Which of the following statement about Web mining is false?a.
Web mining refers to the use of data mining techniques for discovering and
extractinginformation
from Web documents.b.
Web mining explores both Web content and Web usage.c.
Web mining uses customer data to infer or predict customer interest in other
productsor
services.d.
Usage analysis is derived from clickstream data.41)
What is the key problem that biometric marketing is intended to solve?a.
Knowing the identity of the actual shopperb.
Improving accuracy of the shoppers datac.
Increasing the speed of order processingd.
Creating a loyalty program42)
________, such as concerts and videos, can generate tremendous public
excitement and bringhuge
crowds to a website.a.
Live Web eventsb.
Webcastingc.
Phone castingd.
Mobile casting43)
As the volume of customers, products, vendors, and information increases, it
becomesuneconomical
or impossible for customers to consider all relevant information, and available
products/services.
The practical solution to handling such information overload is _________.a.
to use permission marketingb.
to use software or intelligent agentsc.
to increase the use of ad agenciesd.
to design Web sites with minimal content44)
________ can be supported more effectively and efficiently through direct
buyer-sellernegotiations
that are either offline or online, which can be done in private exchanges.a.
Strategic sourcingb.
Spot buyingc.
B2C e-commerced.
MROFinal Examination13BAM 570 E-Commerce Management45) What are the two types of
materials and supplies that are traded in B2B?a.
Digital and physicalb.
Direct and indirectc.
Horizontal and verticald.
Commodities and nonproduction46)
Nonproduction materials such as equipment and tools that support production are
called____________.
a.
indirect materialsb.
operational materialsc.
direct materialsd.
virtual materials47)
The major B2B service industries include each of the following except:a.
travel.b.
financial.c.
stock trading.d.
retail.48)
By using the Internet and automatic-response software agents, GE reduced the
cost ofcustomer
service calls from $5.00 per call when done by phone to ________ per
electronicallyanswered
call.a.
$2.50b.
$1.00c.
$0.20d.
$0.0549)
Companies use ________ to sell their unneeded assets for quick disposal or to
dispose ofexcess,
obsolete and returned products.a.
private auctionsb.
liquidationc.
reverse auctionsd.
forward auctions50)
Benefits of e-procurement over traditional procurement methods include all of
the followingexcept:
a.
increasing the productivity of purchasing agents.b.
lowering purchase prices through product standardization, reverse auctions,
volumediscounts,
and consolidation of purchases.c.
increasing the skill requirements and training needs of purchasing agents.d.
streamlining invoice reconciliation and dispute resolution.14Final ExaminationBAM 570 E-Commerce Management51) All of the following are true of
dynamic pricing except:a.
anonymity often is a key ingredient.b.
buyers and sellers interact with bids and offers in real time.c.
e-malls are a prime example of this pricing model.d.
a deal is struck when there is an exact match between a buyer and a seller on
price,volume,
and other variables, such as location or quality.52)
Denver Boards, a B2B manufacturer of snowboard equipment, can reach and target
new retailcustomers
in order to grow its online business by __________.a.
hiring an affiliation service to drive traffic to its websiteb.
reviewing POS datac.
mining datad.
advertising in traditional media53)
The e-SCM process that includes integrated production and distribution
processes is____________.
a.
supply chain replenishmentb.
collaborative planningc.
e-procurementd.
e-logistics54)
When planning, designing and implementing integrated supply chain operations,
managementrequires
a holistic focus that takes into account all of the following primary factors
except:a.
strategy, structure, and people.b.
location and revenues.c.
IT and business processes.d.
culture, including performance measurement, monitoring, and incentives.55)
Which of the following about supply chain problems is not true?a.
Supply chains in military and business operations have been plagued with
problems forgenerations.
b.
Supply chain problems have sometimes caused armies to lose wars and companies
togo
out of business.c.
Supply chain problems are most apparent in complex supply chains.d.
Supply chain problems are lowest when many business partners are involved.56)
The last fifteen orders from a manufacturer to its suppliers range from
$100,000 to$8,750,000.
This is an example of ___________.a.
the bullwhip effectb.
demand manipulationc.
supply inadequacyd.
order instability57) Software that helps integrate
different types of information systems among collaboratingcompanies
is called __________.a.
middlewareb.
browser technologyc.
collaborative softwared. extranet
technology58)
All of the following are types of communication and collaboration done in real
time except:a.
blogging.b.
webinars.c.
instant messaging.d.
VoIP.59)
The Lotus Notes/Domino suite includes all of the following except:a.
instant video.b.
document management.c.
database.d.
communication support.60)
All of the following apply to instant video except:a.
It evolved from the spread of instant messaging and Internet telephony.b.
The idea is for a kind of video chat room that allows users to chat in real
time and seethe
people they are communicating with.c.
It is the natural result of wanting to link people via both voice and audio.d.The
highest quality approach is to add video cameras to the participants computers.
61)
An example of G2C is ____________.a.
an employee at the Chamber of Commerce gets local demographic data from a U.S.census
site.b.
a driver applies for and pays for the renewal of his auto tag online.c.
a road contractor uses the Internet to submit a closed bid on a paving
contract.d.
a regional hospital conducts an online reverse auction for cleaning supplies.62)
All of the following are potential advantages of e-learning except:a.
college professors are anxious to develop new online courses.b.
knowledge retention is higher.c.
learning time is reduced.d.
it costs less to deliver education online than in a traditional classroom63) One of the facilitators of
e-learning is ________ technology such as wikipedia.org.a.
Web 2.0b.
Blackboardc.
WebCTd.
Macromedia64)
All of the following describe Second Life (SL) and SL Educators (SLED) except:a.
SLED sponsors meet-and-greet events in SL, helping real-life educators to
connect witheach
other.b.
Educators have been slow to embrace SL because of the complexity of its
media-richfeatures.
c.
Students and educators can work together in SL from anywhere in the world as
part of aglobally
networked virtual classroom environment.d.
Using SL as a supplement to traditional classroom environments provides newopportunities
for enriching existing curricula.65)
More and more people are willing to pay for digital music, as shown by the
success of___________.
a.
Napsterb.
Kazaac.
iTunesd.
P2P66)
The exclusive online publication of Stephen Kings e-book Riding the Bullet
____________.a.
was a failure because the cost of the book was too high.b.
produced very few sales.c.
was an unqualified success and established electronic publishing as a
legitimatecompetitor
for traditional publishers.d.
was disrupted by hackers who breached security, then distributed free copies of
thebook.
67)
A major purpose of an organizational knowledge base is to support and allow
____________.a.
knowledge sharing.b.
e-learning.c.
responsible blogging.d.
organizational capital.68) Food Lion is a U.S. supermarket
chain that relies on ________ to compete against Wal-Martand
other stores.a.
low prices and vast selectionb.
m-commerce technology for customer conveniencec.
huge online selection and fast deliveryd.
organic and unique gourmet foods69)
The development of m-commerce is being driven by all of the following
technological,business,
social, and economic factors except:a.
the transition to a manufacturing economy.b.
the widespread availability of more powerful mobile devices.c.
the growth of a handset culture and mobile workforce.d.
the improved price/performance of mobile services.70)
As in e-commerce, m-commerce B2C applications are concentrated in each of the
followingareas
except:a.
retail shopping.b.
advertising.c.
telecommunications.d.
financial.71)
A ________ is suitable for mobile users who need to make very short-range
device-to-devicewireless
connections within a small space, such as a single room, and most commonly with
Bluetooth.
a.
personal area networkb.
local area networkc.
wireless area networkd.
Wi-Fi area network72)
The major enterprise mobile applications are all of the following except:a.
e-mail and cell phone contacts.b.
sales force automation.c.
field force automation.d.
research and development.73)
You are walking near a coffee shop and suddenly your cell phone beeps with a
message:Come
inside and get a free biscotti with any purchase. This is an example of
___________.a.
permission marketing.b.
location-based advertising.c.
customer relationship management.d.
m-commerce.74) Wikipedia is a free online
collaborative encyclopedia that had to resolve each of the followingproblems
except:a.
people with malicious agendas posting false information.b.
competition from the bigger Encyclopedia Britannica.c.
poor or substandard quality of the content.d.
invasions of privacy.75)
Perspectives about Web 2.0 include all of the following except:a.
Web 2.0 is organized around pages, software, technology, individuals, and
corporations.b.
Web 2.0 has become the framework for bringing together the contributions of
millionsof
people to enhance creativity, information sharing, and collaboration.c.
Web 2.0 communities are one of the most powerful influences on society.d.
Web 2.0 stands to greatly improve internal business processes and marketing.76)
The real estate brokerage industry has been disrupted by companies such as
Zillow andHomeGain
for each of the following reasons except:a.
Homeowners can enter zillow.com and go to zestimate to get an approximation of
theirhomes
market value with a map of the neighborhood.b.
The Zillow and Homegain sites provide more services and information than Web
1.0.c.
The Web 2.0 real estate sites have driven down commissions from 6 percent to
almost1
percent.d.
Homeowners can get comparisons of the estimated price of their home with
neighborshomes.
77)
All of the following are true about YouTube except:a.
YouTube is building a community that is highly motivated to watch and share
videos.b.
The company encourages users to contact YouTube.c.
Some experts think Yahoo paid too much for YouTube.d.
The growth of YouTube has been extremely rapid, depending largely on referrals
fromusers
who alerted their friends and family to a favorite video.78)
Distinct layers of the Web 3.0 topology include each of the following except:a.
v-commerce.b.
API services.c.
application services.d.
serviced clients.79) An evolving extension of the Web
in which Web content can be expressed not only in naturallanguage,
but also in a form that can be understood, interpreted, and used by intelligent
computer
software agents is known as ___________.a.
net neutralityb.
mobile social networksc.
semantic webd.
voice commerce80)
For ________ companies, it may be even more important to change strategies
quickly.a.
traditionalb.
pure playc.
serviced.
retail81)
Projections of the business, technological, political, economic, and other
environments arecalled
__________.a.
forecastsb.
SWOT analysisc.
competitive intelligenced.
value propositions82)
A specific outcome of the strategy initiation phase is the ________, which
includes thevision,
mission, value proposition, goals, capabilities, constraints, strengths, and
weaknessesof
the company.a.
company analysisb.
value propositionc.
core competencyd.
functional strategy83)
After four years in business, a magazine publisher decides to add the online
distribution of itsmagazine
to its existing traditional publishing business. The company would need todevelop
a __________.a.
business strategy.b.
business plan.c.
business case.d.
business metric.84) The ________ pricing strategy
means adding up all the costs involved, such as material, labor,rent,
overhead, and so forth, and adding a percentage mark-up as profit.a.
cost-plusb.
competitor modelc.
revenue markupd.
price percentage85)
With the balanced scorecard approach, the term balance arises because the
combined set ofmeasures
is supposed to encompass indicators that are all of the following except:a.
core and non-core.b.
financial and nonfinancial.c.
leading and lagging.d.
quantitative and qualitative.86)
Not all EC investments need to be formally justified. All of the following are
cases whereformal
evaluation may not be needed except:a.
when the value of the investment is relatively small for the organization.b.
when competitors have made that type of investment.c.
when the relevant data are not available, are inaccurate, or are too volatile.d.
when the EC project is mandated and must be done regardless of the costs andbenefits.
87)
Metrics are used to describe all of the following except:a.
standards.b.
costs.c.
benefits.d.
the ratio of costs to benefits.88)
In B2C, an example of a tangible EC metric from the buyers perspective is
____________.a.
ease of use of ECb.
convenience in purchasingc.
profit per customerd.
cost/price of the product
89) Transaction costs include all of
the following except:a.
production costs incurred for labor and overhead.b.
search costs incurred by buyers and sellers in locating each other and specific
productsand
services.c.
negotiation costs that result from meetings, communication-related expenses,exchanges
of technical data or brochures, entertainment, and legal costs.d.
monitoring costs incurred when buyers and sellers make sure that the exchangeproceeds
according to the terms under which the sale was made.90)
McAfee allows users of its VirusScan virus-detection software to automatically
update thelatest
security patches online. This is an example of ________ to attract customers
who valuethis
automatic update.a.
competitive advantageb.
core competencyc.
product or service differentiationd.
agility91)
________ is money invested in a business by an individual or a group of
individuals inexchange
for equity in the business.a.
Venture capitalb.
Operating capitalc.
Start-up fundingd.
Advancement92)
A ________ site is an exact duplicate of the original Website physically
located on a Webserver
on another continent.a.
backupb.
mirrorc.
downloadd.
hot93)
The Web hosting option under which the business acquires the hardware,
software, staff, anddedicated
telecommunications services needed to host a Website is called ___________.a.
self-hostingb.
mirror hostingc.
using a storebuilderd.
ISP hosting94) Creating content that offers
upgraded or more expensive versions of the product is called___________.
a.
up-sellingb.
commentc.
cross-sellingd.
promotion95)
________ offers one of the most popular storefront packages with three levels
of merchantsolutions:
starter, standard, and professional.a.
Googleb.
Amazon.comc.
eBayd.
Yahoo!96)
Which of the following is a major property right relevant to EC and websites?a.
Control of the use of the propertyb.
The right to any benefit from the propertyc.
The right to exclude others from the propertyd.
All are major property rights.97)
Which of the following is true about the scope of business ethics?a.
The scope of business ethics has expanded to encompass the nature and qualityof
the relationships with shareholders, customers, business partners, suppliers,the
community, environment, and future generations.b.
The scope of business ethics has been limited to a companys actions with
regard tohow
it treats employees and obeys laws.c.
The scope of business ethics has not changed because laws have not changed.d.
The scope of business ethics has not changed even though laws have expanded.98)
Corporate Web policy guidelines include all of the following except:a.
issue word-of-mouth acceptable use policies (AUP).b.
make it clear to employees that they cannot use copyrighted or trademarked
materialwithout
permission.c.
post disclaimers concerning content.d.
have attorneys with cyber law expertise review Web content.Final Examination23BAM 570 E-Commerce Management99) Companies can improve their
responsibility as custodians of customers personal data byimplementing
___________.a.
opt-in and opt-out information practices.b.
AUP.c.
e-mail monitoring.d.
firewalls.100)
EC sellers need to protect against fraud and each of the following except:a.
public keys.b.
customers who deny that they placed an order.c.
customers who give false credit card or bad check information in payment for
productsand
services provided.d. use of their name by imposter sellers.Bottom
of Form
