The first of six steps of
performance management consists of goal setting, as detailed in Chapter Three.
Assume that you work for the Los Angeles Tribune, a large but struggling
newspaper publisher with distribution throughout the Los Angeles region.
Various problems have arisen that need to be addressed:
The cost of paper is rising
The cost of distribution is rising
Circulation revenue is down
Advertising revenue is down, largely due to free online listings offered by
Craigslist and other online advertising services
Customers are largely in the 40+ age range
The current number of employees cannot continue to be supported if revenue
continues to shrink
You have been selected by the CEO to construct a goal-setting framework that
focuses on three of the six issues above. In your APA formatted two- to
three-page paper, include a goal statement for each of the three issues youve
chosen and describe the corresponding strategies, tactics, activities, measures
of success, and goal measurements you recommend. Support each with your
rationale, citing the textbook as necessary, and be sure to provide specific
examples within the activities section. In addition to your two to three pages
of written content, a title page and reference page are required.
For this assignment, it is possible to make reasonable assumptions regarding
the organizations economic situation and business climate. Be sure to
specifically mention any such assumptions that you are making within your
paper.The first of six steps of
performance management consists of goal setting, as detailed in Chapter Three.
Assume that you work for the Los Angeles Tribune, a large but struggling
newspaper publisher with distribution throughout the Los Angeles region.
Various problems have arisen that need to be addressed:
The cost of paper is rising
The cost of distribution is rising
Circulation revenue is down
Advertising revenue is down, largely due to free online listings offered by
Craigslist and other online advertising services
Customers are largely in the 40+ age range
The current number of employees cannot continue to be supported if revenue
continues to shrink
You have been selected by the CEO to construct a goal-setting framework that
focuses on three of the six issues above. In your APA formatted two- to
three-page paper, include a goal statement for each of the three issues youve
chosen and describe the corresponding strategies, tactics, activities, measures
of success, and goal measurements you recommend. Support each with your
rationale, citing the textbook as necessary, and be sure to provide specific
examples within the activities section. In addition to your two to three pages
of written content, a title page and reference page are required.
For this assignment, it is possible to make reasonable assumptions regarding
the organizations economic situation and business climate. Be sure to
specifically mention any such assumptions that you are making within your
paper.
