Please respond to the following:
Before starting this activity, review the Week 1 LEARN activity videos and read Chapter 1 in the course text book. Doing this will give you the Why to include in your response to the following:
1. From the LEARN, determine which of the two primary drivers of the competitive landscape is more influential.
a. Explain your rationale.
2. From the PRACTICE activity, identify an organization that could benefit from the application of the I/O Model of Above-Average Returns (Figure 1.2 page 15 in the textbook).
a. Follow the five steps to justify your answer.
b. Do not use Apple or Walmart in this exercise, nor should the organization you select be the same as another post.
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“Union Pacific Corporation” Please respond to the following:
Before starting this activity, review the Week 2 LEARN (e-Activity) and read Chapter 2 in the course text book. Doing this will give you the Why to include in your response to the following:
Research Union Pacific Railroad (you are encouraged to use a myriad of reputable sources, including the company’s website.) Perform an analysis of the social/demographic, technological, economic, environmental/geographic, and political/legal/governmental segments (as discussed in the textbook) to understand the general environment facing Union Pacific. Describe how Union Pacific will be affected by each of these external factors.
1. Perform an analysis of the social/demographic, technological, economic, environmental/geographic, and political/legal/governmental segments to understand the general environment facing Union Pacific.
2. Describe how Union Pacific will be affected by each of these external factors.
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Week 3 Discussion
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“Strong Brands” Please respond to the following:
Before starting this activity, review the Week 3 LEARN (e-Activity) (there are several) and read Chapter 3 in the course text book. Doing this will give you the Why to include in your response to the following:
1) Many companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century.
a. Explain why.
2) Explain the effects you believe the internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them. 3) From the LEARN (e-Activity), analyze the internal environment of the company you researched to determine that company’s strengths and weaknesses. Based on the strengths and weaknesses you discovered, determine what steps the company could take to positively impact the company’s competitiveness.
a. Explain your rationale.
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