Task Details/Description:
Assignment 001 requires you to prepare a group report based on your analysis of a strategy
case study from the module text. This Assignment is weighted at 50% of the available
module marks.
The 4 questions to be answered are based on the case study “Disruptive Innovation from
Netflix” p52-54, taken from: A. Henry, Understanding Strategic Management (2018). The
questions are provided below:
1. Evaluate Netflix and Blockbuster’s Theory of the Business (Drucker 1995)
2. Identify the weak signals which were available to Blockbuster before it went
bankrupt. What could Blockbuster have done to sustain its success?
3. What strategic capabilities do Netflix possess which allows it to succeed in the
video streaming market?
4. To what extent was Netflix a disruptive innovator for Blockbuster?
ALL questions carry equal marks.
Module Learning Outcomes Assessed:
1. Critically evaluate strategic management frameworks
2. Analyse the macro and competitive environments
3. Assess the internal capabilities of an organisation
4. Challenge decision making in a strategic context
