Task: written summative assignment
Develop the following questions around Social Media
This time controlled assignment is a written submission exam and will be released on Friday 12th of March (Week 7).
Students are required to answer the following questions regarding Social Media Marketing Choose a brand that you know well to answer questions n° 1, 3,4,5,6
1. What is the difference between a brand advocate and an Influencer? Could you think how would you work with both as part of your social media brand campaign?
2. What job within the Social Media arena do you see yourself working in? Describe the job. Why do you think you could be a good candidate for this type of position?
3. What is the main advantage of using Social media for Market research? Explain an example on how to use Social media to find out useful information about your brand and brand users.
4. Define the main advantages of permission vs interrupting marketing strategies. Use the brand you have chosen to illustrate your point with an example.
5. What would you do to analyse competitor’s activity online?
6. How would you react If the strongest competitor would launch in 2021 a product/service with a superior competitive advantage than yours and is comparing in most of the platform Competitor X product vs your product, showing who that Competitor X is the clear winner. Could you think of any real example in any category of products?
7. Explain the social media Cycle and the main differences vs traditional marketing.
