Task 1: Create a Segmentation Tree
Directions: Make sure you are using Chrome as your browser for this task. Build a segmentation tree that reflects the way you might divide your market to determine a target market. Double click on the image below and type directly into the colored text boxes. Revisit Section 6, Module 2 for a refresher on creating segmentation trees.
Who is the target market for your marketing plan?
Directions: Use your segmentation tree as a guide to determine your target market.
Task 2: Determine Segmentation Methods
Directions: List the method(s) of segmentation you used (i.e., demographic, behavioral, psychographic, or geographic). Next, explain in at least 3 sentences how you knew you used this type of segmentation.
Type(s) of segmentation:
Evidence:
Task 3: Determine Targeting Strategy
Directions: Identify the targeting strategy that you recommend that your company use (i.e., undifferentiated, differentiated, or concentrated). Then, describe in two to three sentences why you recommend that targeting strategy.
Targeting strategy:
Why?:
?
Company name is: Sephora
Has to be done just how the pages are sent
