You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.Edible Arrangements® – Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.In this scenario, you will be responsible for the following:Develop a marketing research plan for a product.In addition you will be conducting the following tasks:Illustrate the research processUse secondary data sourcesDevelop a primary data planPredict market potential and forecastingSee Rubric below for Assignment details.
