The research proposal requires you to demonstrate your ability to identify, analyse a research problem related to business and management, and to set out a plan for a research project to investigate that problem. The aim of this assessment is to enable you to develop and demonstrate your ability to: (a) diagnose a problem in business and management, (b) arrive at the consequent research questions, (c) determine how to answer these questions by drawing on the academic literature, (d) assess the potential of different research methods and (e) plan a small-scale research project.

Your report is intended to form the plan for how you might use the literature (by drawing on the ideas and findings of others), design a research project and analyse the findings.