Read the Under Armour Case, Case 5, pp. C42-C58Answer the following questions and submit to the DropBox by Monday October 6.1. What does a SWOT analysis reveal about the overall attractiveness of UnderArmour’s situation (state the strengths, weaknesses, opportunities and threats, as wellas your conclusion about their situation)?2. Which one of the five generic competitive strategies discussed in Chapter 5 mostclosely approximates the competitive approach that Under Armour is employing?What capabilities do they have that support that business strategy?
