The Brief
“The King’s Theatre in Glasgow has an exclusive business opportunity to partner with a company looking to engage a family audience and create brand awareness, plus other tailored partnerships
With a history spanning over 50 years, the King’s Theatre pantomime is an iconic part of Christmas in Glasgow. Stars including Stanley Baxter, Gerard Kelly, Karen Dunbar, and Gavin Mitchell have all graced the stage to entertain families in classics titles such as Sleeping Beauty, Cinderella and Snow White. Pantomime at the King’s is a festive tradition for many families in the city and beyond.
The run up to panto is the busiest period in the Theatre calendar. More than 80,000 customers come through the theatre’s doors during the 63 performances and so preparation is key.
The King’s Theatre has an exclusive business opportunity to partner with a company looking to engage a family audience, create brand awareness and join in the panto fun. This year’s Pantomime is ‘Jack and the Beanstalk’.
This could involve:
– Social media collaboration
– Client and corporate hospitality
– A staff discount to your teams
– A chance to meet with the stars of the show, backstage tours
– An exclusive brand mention in our script.
– Opportunities to work with our audience
We are looking forward to creating something innovative with a business partner and are happy to work on new ideas. With an extensive audience reach and great business engagement, this is a great chance to work with the King’s Theatre through our most exciting time of year.”
Assignment
You should (in groups of 4) act as the company who wish to partner with the King’s Theatre. You should take the position that your company is a branding agency who represents a real brand (e.g. Irn Bru) that you think would offer the most appropriate partnership with the King’s Theatre brand and the pantomime audience.
Part 1 – PITCH /presentation
Prepare a 15 minute pitch (with slides). This pitch will be delivered to lecturers from the university and should include your key findings from the project (40% of overall mark)
Part 2 – PROPOSAL
Prepare a detailed proposal 3,300-4000 words (excluding executive summary, references and appendices) (60% of overall mark
