Please watch the media ‘Coke’s water bomb’ in the Learning Resources for this week and answer the discussion questions below.1. What are the important segmentation variables for the water market in the UK?2. What segments exist for bottled water?3. What segment(s) did they target?4. What mistake(s) did Coca-Cola make in the UK?Please limit your response to between 7501,000 words and include external references in support of your comments..0001pt=”” 12pt;=”” line-height:=”” 15.6pt;=”” background-color:=”” rgb(255,=”” 255,=”” 255);”=””>Q2Identify a recent interaction you have had with an organisation (this could be face-to-face, online, telephone or by mail). Critically reflect on the extent to which you consider this interaction to be part of an on-going relationship? Based on your own experience, discuss the segmentation, targeting and positioning strategies which you believe were used by the organisation and whether they contributed to or detracted from the development of a relationship.Please limit your response to between 7501,000 words and include external references in support of your comments.Please watch the media ‘Coke’s water bomb’ in the Learning Resources for this week and answer the discussion questions below.1. What are the important segmentation variables for the water market in the UK?2. What segments exist for bottled water?3. What segment(s) did they target?4. What mistake(s) did Coca-Cola make in the UK?Please limit your response to between 7501,000 words and include external references in support of your comments.Identify a recent interaction you have had with an organisation (this could be face-to-face, online, telephone or by mail). Critically reflect on the extent to which you consider this interaction to be part of an on-going relationship? Based on your own experience, discuss the segmentation, targeting and positioning strategies which you believe were used by the organisation and whether they contributed to or detracted from the development of a relationship.Please limit your response to between 7501,000 words and include external references in support of your comments.
