For your particular industry analysis, if there is information in the template that you think is unavailable or irrelevant, or if there is information you wish to add that is not in the template, please contact me in a timely manner. Parts 1, 2, 3, and 4 can be included in the document in any order. Part 5 must be the last major part of the paper. Do not duplicate information across the various sections of the template.
Perform an External and Internal Environmental Analysis
External environment yields opportunities and threats
Internal environment yields strengths and weaknesses – focus on things that contribute most to market success
Perform a Competitor Analysis
Identify and analyze the three most important direct competitors
Identify other current and potential direct competitors
Identify current and potential indirect competitors
Perform a Market/Submarket Analysis current and high potential
Perform a Customer Analysis current and high potential
Provide a Comprehensive Strategy Assessment
Describe each key competitors current positioning/marketing strategy
What are each key competitors major sources of competitive advantage
What additional sources of competitive advantage could each develop in the future
Select one competitor for further focus, then provide
New positioning and accompanying new marketing strategies that you recommend for it
Why you recommend these particular strategies
How these strategies would be implemented
How their success should be measured
