Diagnostic Promotion/Social Media Profile (Current situation)
What are the promotional objectives and strategies of the organization? What types of media
are used? What types of slogans and appeals are used (e.g., celebrity endorsers, humor, sex
appeal, etc.) Do they reinforce the organization’s overall market image?
What is the organization’s social media strategy? How is social media used – for monitoring
“pulse” of customers/stakeholders, research, customer service, building
relationships/dialoguing with customers and stakeholders?
Promotion and Social Media Strategy and Programs Chapter
