I need to prepare a speech, around 11 min of talking. I already have an outline. The topic is related to social media. Slojewski 1 Introduction I. Attention-getter: ‘If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.’ — Jeff Bezos II. Central Idea: Social media negatively and positively impacts businesses and marketing III. Preview the main points: Create an increase in brand awareness Enables businesses to have direct contact with their target markets Cost efficient advertising IV. Transition: The first point is how social media allows businesses to create a greater awareness for their brands. BODY I. Main Point: Social media increases brand awareness A. A large proportion of the world population frequently uses social media 1. 60% of Instagram users have claimed that they have discovered new products from the application B. Supporting point: The businesses are able to reach a larger audience 1. Everyone checks their social media applications multiple times a day and rarely pay attention to traditional forms of marketing such as brochures or leaflets. II. Main Point: Businesses are able to have direct contact with their target markets A. For the first time businesses are able to communicate with their target markets and their target markets can communicate back 1. The customer has more power now 2. The business is placed in a more sensitive position B. They can manage their reputations 1. They can share their positive reviews and interactions 2. They can solve and correct their mistakes. C. Their mistakes on social media are permanent 1. Even after deleting posts their followers can screenshot it and continue to spread the unpleasant posts Transition: In addition to having more interactions with their customers they are able to advertise at a low cost. III. Main Point: Inexpensive Advertising A. Downloading social media applications is free Slojewski 2 1. It lowers the expenses of a business and allows businesses to use those saved funds to improve other aspects of the business 2. Social media is especially beneficial for new, small businesses that do not have a big budget B. It benefits some businesses more than others 1. If you are a reputable company like Pepsi or Coca cola it is easy to gain followers and engagement 2. It takes more time for smaller businesses to benefit from social media marketing Transition: CONCLUSION Social media allows businesses to: increase their brand awareness, have more interactions with their target markets and decrease their advertising costs. Despite these advantages, there are also some disadvantages. Businesses have less room to make mistakes and more reputable companies tend to benefit more from social media marketing. Purchase answer to see full attachment Tags: social media Target Customers dynamic world frictionless collaboration brand loyalty User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.
