Chapter 4 Quiz
1. Choose a product or service.
2. Explain which marketing strategy is best suited for that product or service and why?
· Concentrated
· Undifferentiated
· Differentiated
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Chapter 6 Quiz
Refer to page 99 Exhibit 6.3 Planning for Services
Write on full paragraph for each (total of 4)
1. Choose a service.
2. Explain each area of the exhibit and describe why it creates problems marketing and selling the service.
· Intangibility
· Variability
· Inseparability
· Perishability
